The term Web 2.0 was first used in 1999 to describe sites that use technology beyond static pages used in the eariloer sites. It is very closely with Tim O'Reilly because of the O'Reilly Media Web 2.0 conference which was held in late 2004.
As much as Web 2.0 sounds like a etchnical upgrade of the web as a whole this is not what it means. Web 2.0 in essence if a cumulative change in the way that software developers and in turn the end users of the web use the web and its features. This can very much be seen with the sudden uprising of sites which run off of user generated content bringing forth a new age of websites such as facebook, youtube and twitter in which the users of the site are the ones who create the content on it.
A Web 2.0 site may allow users to interact and collaborate with each other in a social media dialogue as creators of user-generated content in a virtual community, in contrast to websites where people are limited to the passive viewing of content. Examples of Web 2.0 include social networking sites, blogs, wikis, video sharing sites, hosted services, web applications, mashups and folksonomies.
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