Production
Production is one of the lesser places that the internet age has changed the music industry, but never the less it has still changed how music is being produced. Back in the days before the internet musicians would have to travel to the studios of the music producers to get the music recorded which would then be given to distributors to get out to the masses, and this was the only form of production available for musicians. But with the internet age upon us the production of music has had a slight change, artists can now get collaborate online with other musicians creating music together creating opportunities to create a duo track in a studio but also the option to send each other parts of a track and then create a track without ever having to visit a studio is they are an smaller indie artist.
Distribution
Distribution is one of the areas that the internet has changed within the music industry quite a lot. Before the internet was widely available the only was of distributing music was by some form oh physical system, such as records, CDs and tapes which would only be sold in music shops such as HMV. But with the internet becoming widely used distribution became a lot easier and more widespread, indie artists and major artists alike are now able to release music on the internet to stores like iTunes which allow people to digitally download the music onto their PC from anywhere which has an internet connection.
Marketing
Marketing has been one of the areas that has been changed less with the rise of the internet but has been more expanded. In the times before the internet musicians would have to rely on conventional methods such as radio adverts, posters and fliers to promote their music. But with the rise of the internet then the rise of social media has been a big boost to the ways in which artists can promote their music worldwide to all of their fans that can follow them on twitter and also find them on facebook which can be used to advertise new albums, singles and merchandise with links to sites which these products can be bought.
Consumption
Consumption has been changed by the internet very much. Back in the times before the internet the way in which people would be consuming music was very very basic. It would mainly be in the form of playing the music off of a physical medium such as a record, tape and CD allowing them to listen to the music where ever they have the facilities to play it. But with the bandwidth available with current broadband connections people are now able to stream music over the internet using products such as Spotify and Youtube to an extent on any device that will support this.
Exchange
The exchange of music has been around for a while but has greatly been increased through the use of the internet. Back in the day before the internet people would share music using other methods, one of these being recording 'Mix Tapes' using songs being played on the radio or directly copied from other tapes, they would then share these mix tapes around but they would never become globally available. Unlike today in which people can now upload a new album directly to torrent sites such as ThePirateBay which people around the world can then use to download the files and have instant access to this music without paying for it.
Wednesday 27 February 2013
Tuesday 26 February 2013
To what extent has the internet changed the TV and film industry?
To What Extent Has The Internet Changed The TV And Film Industry?
The internet has been a major factor in the advancement of technology in just about every technological sector, and this does include both the TV and the Film Industry in this technological advancement. Before the days of broadband internet being widely available in pretty much every single household it was a very different era for the TV and Film industry, the main form of change coming in the way that TV and Films were being distributed in these times. If you wanted to watch what very well may have been a VHS back then of the most recently released film you would have to travel down to either your nearest local video rental store or visit one of the major retail stores such as Blockbuster and rent a physical copy of the film which would then have to be brought back into the store after a predetermined time or a charge would be incurred. This was the norm in the rental industry up until the internet revolution.
During this time broadband internet was becoming readily available to just about everyone opening up a huge market gap for both the Film and TV industry to grab a hold of. This new age of the internet came two-fold for the Tv and Film industry, firstly in the form of retail shopping. Stores such as Blockbuster and HMV who where seen to be thriving suddenly became obsolete due to the opening of online retailers such as Amazon and Play.com, this brought a massive hit to brick and mortar stores which can be seen right now due to the closure of both Blockbuster and HMV as most people would rather buy their DvDs from and online retailer instead of travelling out to the store to purchase them, but this is not the only thing that was powering forward online retailers in front of brick and mortar stores as there was also a theory by the name of The Long Tail (2006) by Chris Anderson which came into play. The Long Tail, simply put, states that as stores such as Blockbusters and HMV are limited as to what they can stock they will most likely go for the blockbuster hits first and may stock a few of the lesser known films and Tv series as well, but as online and digital retailers such as Play.com and Amazon are not as restricted with shelf space they can stock a broader spectrum of titles, allowing people who would like to purchase very niche products the chance to with all of these little niche sales almost totalling up to the amount the big blockbuster hits will sell.(More Of Less)
But this is not the only thing that the internet revolution has brought for the Tv and Film industry, Because of the new availability of higher bandwidth packages becoming available things that were just distant ideas such as online video streaming and music streaming where becoming a very near possibility, which as of today sounds ridiculous that a world without on demand video streaming even existed never mind a world without internet entirely but back then this was but a distant dream. Now we take it for granted that sites such as Youtube, Netflix and Lovefilm all exist that we can now watch a massive collection of Tv and Film titles streamed directly to our Home Computers, this created a massive hit for the brick and mortar stores as people did not even have to wait for postal times to watch a massive collection of films now appealing to niche and mainstream markets alike bringing The Long Tail theory back again.
As we can see the new age of digital distribution is being shown to be king in both the TV and film industry, but even they way in which TV is being delivered is not safe in the hands of Netflix. Netflix has very recently launched a new self funded Tv Drama by the name of House of Cards, it is available only on Netflix an has been getting some very positive reviews. But this is not the odd part of what Netflix has done with house of cards, the odd part is the way in which this series has been delivered to the customers. It is customary in TV for a series to be shown with one new episode released each week at a set date and time, and this has been shown to work for countless years helping the audience create a sort of event in which they can play that on this certain day at this certain time is when I watch the episode of this series. They can then also be sure in the knowledge that unless someone else has procured a dodge advanced copy of the series elsewhere that they can have a discussion about the newest episode safely without ruining it for some people who may not have watched the same episode. But this is not the method that Netflix has been using with House of Cards, Netflix has decided to trail out a new delivery system that being that the whole of the first series of House of Cards is instantly available to all Netflix subscribers from the get go, no new episode each week, the whole thing available in one go. This has been met with bot positive and negative views, the positive saying that this is great as it allows people to create their own time for watching as many or as few episode as they would like/have the time for, but many people are also saying that this is ruining the interactive experience that the TV has become with the uprising of Social Media sites(E.g. Twitter and Facebook) meaning that people cannot discuss what is happening in the latest episode being shown as some people may have watched further on and some people may not have reached that point in the series creating massive spoilers for many people.
To conclude there have been many changes to both the Film and TV industry due to the rise of internet technology some of these being positive and some of these being negative. The positives of the internet revolution in the Tv and Film industry are that consumers have now been given a much wider and expansive variety of films to choose from and are also now not limited to what the brick and mortar stores think are going to be selling the best, this means that the consumers now have better experiences in watching films and TV but this is not as good for brick and mortar stores as they as we can see have been left behind and are now redundant in todays current market. Another positive is the ease in which people can now watch TV and film. this is once again a positive for the consumers mostly and a negative for the brick and mortar stores.
The negatives of the internet boom are also bad for distributors and also the content creators themselves as with the rise of digital distribution the pirating scene has also been seen to be growing with this making getting a hold of the newest film and Tv series for free much much easier and almost becoming the norm for some people to get the TV and film that they want. This is very bad for the Film and TV industry as a whole as this means that nobody is getting money for this copy of the the Show / Film meaning that the amount that studios have to produce more content / a sequel might be greatly reduced. Another downside to the internet boom is the downfall of both little and big brick and mortar stores nationwide. Stores as big as HMV and blockbuster are now going into administration as they have not been able to compete with the likes of Play and Amazon in sales and the rise of online streaming sites such as Lovefilm and Netflix has also had a big impact on these strores.
The internet has been a major factor in the advancement of technology in just about every technological sector, and this does include both the TV and the Film Industry in this technological advancement. Before the days of broadband internet being widely available in pretty much every single household it was a very different era for the TV and Film industry, the main form of change coming in the way that TV and Films were being distributed in these times. If you wanted to watch what very well may have been a VHS back then of the most recently released film you would have to travel down to either your nearest local video rental store or visit one of the major retail stores such as Blockbuster and rent a physical copy of the film which would then have to be brought back into the store after a predetermined time or a charge would be incurred. This was the norm in the rental industry up until the internet revolution.
During this time broadband internet was becoming readily available to just about everyone opening up a huge market gap for both the Film and TV industry to grab a hold of. This new age of the internet came two-fold for the Tv and Film industry, firstly in the form of retail shopping. Stores such as Blockbuster and HMV who where seen to be thriving suddenly became obsolete due to the opening of online retailers such as Amazon and Play.com, this brought a massive hit to brick and mortar stores which can be seen right now due to the closure of both Blockbuster and HMV as most people would rather buy their DvDs from and online retailer instead of travelling out to the store to purchase them, but this is not the only thing that was powering forward online retailers in front of brick and mortar stores as there was also a theory by the name of The Long Tail (2006) by Chris Anderson which came into play. The Long Tail, simply put, states that as stores such as Blockbusters and HMV are limited as to what they can stock they will most likely go for the blockbuster hits first and may stock a few of the lesser known films and Tv series as well, but as online and digital retailers such as Play.com and Amazon are not as restricted with shelf space they can stock a broader spectrum of titles, allowing people who would like to purchase very niche products the chance to with all of these little niche sales almost totalling up to the amount the big blockbuster hits will sell.(More Of Less)
But this is not the only thing that the internet revolution has brought for the Tv and Film industry, Because of the new availability of higher bandwidth packages becoming available things that were just distant ideas such as online video streaming and music streaming where becoming a very near possibility, which as of today sounds ridiculous that a world without on demand video streaming even existed never mind a world without internet entirely but back then this was but a distant dream. Now we take it for granted that sites such as Youtube, Netflix and Lovefilm all exist that we can now watch a massive collection of Tv and Film titles streamed directly to our Home Computers, this created a massive hit for the brick and mortar stores as people did not even have to wait for postal times to watch a massive collection of films now appealing to niche and mainstream markets alike bringing The Long Tail theory back again.
As we can see the new age of digital distribution is being shown to be king in both the TV and film industry, but even they way in which TV is being delivered is not safe in the hands of Netflix. Netflix has very recently launched a new self funded Tv Drama by the name of House of Cards, it is available only on Netflix an has been getting some very positive reviews. But this is not the odd part of what Netflix has done with house of cards, the odd part is the way in which this series has been delivered to the customers. It is customary in TV for a series to be shown with one new episode released each week at a set date and time, and this has been shown to work for countless years helping the audience create a sort of event in which they can play that on this certain day at this certain time is when I watch the episode of this series. They can then also be sure in the knowledge that unless someone else has procured a dodge advanced copy of the series elsewhere that they can have a discussion about the newest episode safely without ruining it for some people who may not have watched the same episode. But this is not the method that Netflix has been using with House of Cards, Netflix has decided to trail out a new delivery system that being that the whole of the first series of House of Cards is instantly available to all Netflix subscribers from the get go, no new episode each week, the whole thing available in one go. This has been met with bot positive and negative views, the positive saying that this is great as it allows people to create their own time for watching as many or as few episode as they would like/have the time for, but many people are also saying that this is ruining the interactive experience that the TV has become with the uprising of Social Media sites(E.g. Twitter and Facebook) meaning that people cannot discuss what is happening in the latest episode being shown as some people may have watched further on and some people may not have reached that point in the series creating massive spoilers for many people.
To conclude there have been many changes to both the Film and TV industry due to the rise of internet technology some of these being positive and some of these being negative. The positives of the internet revolution in the Tv and Film industry are that consumers have now been given a much wider and expansive variety of films to choose from and are also now not limited to what the brick and mortar stores think are going to be selling the best, this means that the consumers now have better experiences in watching films and TV but this is not as good for brick and mortar stores as they as we can see have been left behind and are now redundant in todays current market. Another positive is the ease in which people can now watch TV and film. this is once again a positive for the consumers mostly and a negative for the brick and mortar stores.
The negatives of the internet boom are also bad for distributors and also the content creators themselves as with the rise of digital distribution the pirating scene has also been seen to be growing with this making getting a hold of the newest film and Tv series for free much much easier and almost becoming the norm for some people to get the TV and film that they want. This is very bad for the Film and TV industry as a whole as this means that nobody is getting money for this copy of the the Show / Film meaning that the amount that studios have to produce more content / a sequel might be greatly reduced. Another downside to the internet boom is the downfall of both little and big brick and mortar stores nationwide. Stores as big as HMV and blockbuster are now going into administration as they have not been able to compete with the likes of Play and Amazon in sales and the rise of online streaming sites such as Lovefilm and Netflix has also had a big impact on these strores.
Friday 15 February 2013
What Was Life Like Before Netflix?
How was Television Broadcast?
The way in which television has been broadcast has not been changed in quite some time but has been shown to be a system that has been shown to be quite a successful system, this has been tied and tested to work. The format in which television has been shown is that a series will be shown an episode a week for the whole of a series, this creates a sort of event and routine that people will look forward to each week and get into a routine of watching each week. This has been the way in which TV has been broadcast in the sense of scheduling for a very long time and the only difference in this sceduling is the new approach from Netflix with House Of Cards, delivering all episode of the series in one hit from the word go. The Technical changes in the ay in which TV was broadcast before the internet however are vastly changed in the last decade especially with the digital switch over which finally ceased all analogue transmissions of TV on 24 October 2012 forcing many people to upgrade either thier TV or the format in which they recieve thier TV signals (i.e. Swapping thier analogue Set Top Box for a Digital Set Top Box).
What channels tend to dominate similar genres of TV show to House of Cards?
There are many channels that show Drama on TV but only a few of them are seen to be the place to go for this genre of TV. One of the main Channels that are seen to be the best for Drama and other high quality TV programs is HBO. HBO is an American Premium Cable Television Network that is a subsidary of the Time Warner Company, It was first launched on November 8 1972 and quickly became one of the biggest pay per view broadcasters in America and quickly became associtated with big name TV Shows. As of today HBO broadcast many of the biggest and most anticipated TV shows in america, but due to a new deal with BSkyB a new Channel under the name of Sky Atlantic is now able to broadcast most of these big American TV shows on nearly the same day as the Americans will be recieving them from HBO, these shows include Game Of Thrones, The Sopranos and Broadwalk Empire, This has been a huge deal for Sky viewers in the Uk as it gives them access to all of Americas big shows without the long wait that used to be accosiated with recieving these big shows.
What are the advantages and disadvantages to this system?
The advantages of the new system that Netflix has been experimenting with on House of Cards is that it allows people to watch the entirety of the series when and, also due to the nature of Netflix being a universally accessable service on many devices, where they choose. This means that people are not forced to watch and episode at the same time each week and if they are unable to make it miss it making them feel as if they have missed out on that episode. But on the other hand many people feel as if this is one of the best things about TV, the feeling of having that set in stone event that will happen each week that they can plan and look forward to, with the new system that Netflix are trialing with House of Cards this is no longer possible as there is no set schedule for people to stick to. Another bad point that many people have brought up is that TV has now, due to the rise in social networking, become a very interactive medium. No longer do people watch the latest installment of a TV show and then gather in a group to have a chat around the watercooler about it, but rather while watching the show they are able to tweet or post on other social networking sites their live views and feeling of what is going on in that exact moment of the show, this in turn allows thier friends to get involved with the conversation creating can be seen as an online water cooler moment for that moment in the show.
Due to this I think that the new system that Netflix has been trying out with House of Cards is a good idea in some respects as It allows people to watch as little or as much as they would like whenever and where ever they would like, but due to the fact that this can create huge spoiler moments not allowing people to talk about the show with people who may or may not have watched the episode they have seen the new system can be seen to destroy the social aspect of watching TV which would allow people to have a conversation about the newest episode safe in the knowledge that they had all watched the same episode.
The way in which television has been broadcast has not been changed in quite some time but has been shown to be a system that has been shown to be quite a successful system, this has been tied and tested to work. The format in which television has been shown is that a series will be shown an episode a week for the whole of a series, this creates a sort of event and routine that people will look forward to each week and get into a routine of watching each week. This has been the way in which TV has been broadcast in the sense of scheduling for a very long time and the only difference in this sceduling is the new approach from Netflix with House Of Cards, delivering all episode of the series in one hit from the word go. The Technical changes in the ay in which TV was broadcast before the internet however are vastly changed in the last decade especially with the digital switch over which finally ceased all analogue transmissions of TV on 24 October 2012 forcing many people to upgrade either thier TV or the format in which they recieve thier TV signals (i.e. Swapping thier analogue Set Top Box for a Digital Set Top Box).
What channels tend to dominate similar genres of TV show to House of Cards?
There are many channels that show Drama on TV but only a few of them are seen to be the place to go for this genre of TV. One of the main Channels that are seen to be the best for Drama and other high quality TV programs is HBO. HBO is an American Premium Cable Television Network that is a subsidary of the Time Warner Company, It was first launched on November 8 1972 and quickly became one of the biggest pay per view broadcasters in America and quickly became associtated with big name TV Shows. As of today HBO broadcast many of the biggest and most anticipated TV shows in america, but due to a new deal with BSkyB a new Channel under the name of Sky Atlantic is now able to broadcast most of these big American TV shows on nearly the same day as the Americans will be recieving them from HBO, these shows include Game Of Thrones, The Sopranos and Broadwalk Empire, This has been a huge deal for Sky viewers in the Uk as it gives them access to all of Americas big shows without the long wait that used to be accosiated with recieving these big shows.
What are the advantages and disadvantages to this system?
The advantages of the new system that Netflix has been experimenting with on House of Cards is that it allows people to watch the entirety of the series when and, also due to the nature of Netflix being a universally accessable service on many devices, where they choose. This means that people are not forced to watch and episode at the same time each week and if they are unable to make it miss it making them feel as if they have missed out on that episode. But on the other hand many people feel as if this is one of the best things about TV, the feeling of having that set in stone event that will happen each week that they can plan and look forward to, with the new system that Netflix are trialing with House of Cards this is no longer possible as there is no set schedule for people to stick to. Another bad point that many people have brought up is that TV has now, due to the rise in social networking, become a very interactive medium. No longer do people watch the latest installment of a TV show and then gather in a group to have a chat around the watercooler about it, but rather while watching the show they are able to tweet or post on other social networking sites their live views and feeling of what is going on in that exact moment of the show, this in turn allows thier friends to get involved with the conversation creating can be seen as an online water cooler moment for that moment in the show.
Due to this I think that the new system that Netflix has been trying out with House of Cards is a good idea in some respects as It allows people to watch as little or as much as they would like whenever and where ever they would like, but due to the fact that this can create huge spoiler moments not allowing people to talk about the show with people who may or may not have watched the episode they have seen the new system can be seen to destroy the social aspect of watching TV which would allow people to have a conversation about the newest episode safe in the knowledge that they had all watched the same episode.
Thursday 14 February 2013
How The Internet Has Changed TV
The internet has changed many many things with the rising speeds of broadband allowing for things that require more and more bandwidth usage Internet streaming of TV and Films is the next big thing that the internet has come to change.
The first thing that most people will think about when asked about Internet streaming of media will inevitably be either Netflix or Lovefilm, with these two companies being at the forefront of the internet streaming market allowing people to watch both TV and Films from a wide variety of devices such as game consoles and mobile devices from a monthly subscription, but only one of these companies is attempting to radically change the way in which TV is being viewed by the general public. I am talking here about Netflix and its newest TV series to be shown "House Of Cards", a political drama which has been produced and funded by Netflix itself to secure the exclusive rights to show the series on its streaming platform.
Netflix gave $100,000,000 to fund the shows production but this is not the odd thing about this series as this has been done by Netflix many times before with series such as Arrested Development, what is odd is the way in which Netflix is releasing the show as they have made all 13 Episodes from Series 1 available to the subscribers of Netflix from Day One. This is a major change to the normal way in which TV series are shown, usually on a one episode a week schedule creating what feels like an event that can be planed each week, but with this new experiment of releasing all episodes at once people have been allowed to watch the whole series from the get go if they so choose. Many people ave said that this could be a very good idea, allowing people who are subscribers of Netflix to watch the whole series of House Of Cards whenever it is convenient for them without having to worry about missing a single episode and then having to catch up which from the figures released just two weeks after the debut saying that House of Cards is the most watched show on Netflix shows that something must be working with the newest model from Netflix, but on the other hand many other people are saying that this is completely the opposite of what TV has been evolving into which is an all new interactive media in which people can tune into the show while either tweeting or posting on facebook live updates about the show which in turn allows others to join in on the conversation, this has been dubbed by many people as the technological water cooler discussion allowing people to have up to date conversations about the newest tv shows.
The first thing that most people will think about when asked about Internet streaming of media will inevitably be either Netflix or Lovefilm, with these two companies being at the forefront of the internet streaming market allowing people to watch both TV and Films from a wide variety of devices such as game consoles and mobile devices from a monthly subscription, but only one of these companies is attempting to radically change the way in which TV is being viewed by the general public. I am talking here about Netflix and its newest TV series to be shown "House Of Cards", a political drama which has been produced and funded by Netflix itself to secure the exclusive rights to show the series on its streaming platform.
Netflix gave $100,000,000 to fund the shows production but this is not the odd thing about this series as this has been done by Netflix many times before with series such as Arrested Development, what is odd is the way in which Netflix is releasing the show as they have made all 13 Episodes from Series 1 available to the subscribers of Netflix from Day One. This is a major change to the normal way in which TV series are shown, usually on a one episode a week schedule creating what feels like an event that can be planed each week, but with this new experiment of releasing all episodes at once people have been allowed to watch the whole series from the get go if they so choose. Many people ave said that this could be a very good idea, allowing people who are subscribers of Netflix to watch the whole series of House Of Cards whenever it is convenient for them without having to worry about missing a single episode and then having to catch up which from the figures released just two weeks after the debut saying that House of Cards is the most watched show on Netflix shows that something must be working with the newest model from Netflix, but on the other hand many other people are saying that this is completely the opposite of what TV has been evolving into which is an all new interactive media in which people can tune into the show while either tweeting or posting on facebook live updates about the show which in turn allows others to join in on the conversation, this has been dubbed by many people as the technological water cooler discussion allowing people to have up to date conversations about the newest tv shows.
Wednesday 13 February 2013
Distribution and The Web
Distribution and The Web
With the invention of the web many things have been changed. First of all the way in which films and moving images are being delivered into peoples houses. This first started off with sites like Napster.com which was one of the first sites that allowed people to download MP3s and also movies, but with the internet speeds of them days this was either not possible or completely unviable with reports saying that to download a full film would take up to 43 Hours as compared to today where it can take 10 to 15 minutes to download a full 720P BluRay film.
But this is not the only way that the Internet has changed the way in which things have been distributed , the main thing that people will think of when you ask them how the internet has changed the way things have been distributed they will indeed tell you that the Invention of Streaming Films and Television series directly into their living rooms using services such as Internet Connected Smart Tv's, Netflix and Lovefilm has been one of the big changes brought upon by the rise of the internet. This has become by far one of the most used services for getting films and TV shows for many people now as it is just so easily accessed from devices suck as games consoles and your standard PC.
But as with all things there are some bad points with the Distribution of media over the web, this first and most prominent is the threat of Internet Piracy within the Distribution of media. This has been shown to be one of the main ways in which people now get their Music, Film and TV files from. This is very bad for the media industry as it is taking a very large amount of money from the companies that should be selling these products and in turn the companies that have produced the products.
With the invention of the web many things have been changed. First of all the way in which films and moving images are being delivered into peoples houses. This first started off with sites like Napster.com which was one of the first sites that allowed people to download MP3s and also movies, but with the internet speeds of them days this was either not possible or completely unviable with reports saying that to download a full film would take up to 43 Hours as compared to today where it can take 10 to 15 minutes to download a full 720P BluRay film.
But this is not the only way that the Internet has changed the way in which things have been distributed , the main thing that people will think of when you ask them how the internet has changed the way things have been distributed they will indeed tell you that the Invention of Streaming Films and Television series directly into their living rooms using services such as Internet Connected Smart Tv's, Netflix and Lovefilm has been one of the big changes brought upon by the rise of the internet. This has become by far one of the most used services for getting films and TV shows for many people now as it is just so easily accessed from devices suck as games consoles and your standard PC.
But as with all things there are some bad points with the Distribution of media over the web, this first and most prominent is the threat of Internet Piracy within the Distribution of media. This has been shown to be one of the main ways in which people now get their Music, Film and TV files from. This is very bad for the media industry as it is taking a very large amount of money from the companies that should be selling these products and in turn the companies that have produced the products.
Crowd Sourcing Questions
What is Jeff Howe's Definition of Crowd Sourcing?
Crowd sourcing is the act of company taking a function one performed by employees and outsourcing it to an undefined network of people, this can lead to a job being performed collaboratively although often usually undertaken by sole individuals.
What does the video believe is the key to successful crowd-sourcing?
Jeff Howe explains within this video that the key to crowd sourcing is the communities in which it is being done. He explains that the communities are the building blocks of crowd sourcing and also shows that crowds can now self manage themselves to create lots of content.
Why do "crowds" form on the internet? Are you part of an online crowd- if so which?
Acording to Jeff Howe, the main reason that Crowds form on the internet is due to one thing, A Shared interest. It all starts with a shared interest in what can just about be anything, be this football or heavy metal. These communities can then get together and talk about the interest that they have in common be it either by IM messages or Forums.
What are the crucial terms in Jeff Howes idea of crowd-sourcing? why is this crucial?
The Crucial Terms in Jeff Howe's Crowdsourcing video are Open Call and Undefined. This in simple terms means that even the person you think may be the best person for the job may not actually be the best person for the job.
Name two reasons why this type of Crowd Sourcing is now possible?
Crowd sourcing is now available due to many reasons. The first being the internet being more and more accessed by everybody, this leads to more and more people being able to contribute to other communities that they have a shared interest in. Another reason that Crowd Sourcing is now possible is that the technology is now cheaper and also more availble to everybody, the exmaple that he gave within the video was photography. This is because the digital SLR cameras are very easy to get a hold of and now amateur photographers can contribute to communities such as the stock photo communities.
How Effective do you believe it to be?
I believe that the idea of crowd sourcing is very good, but there are some faults within it. First of all the idea of getting information and other materials such as photos and videos from crowd sourcing is very good as it will usually give a large amount of informaiton and due to the wisdom of crowd effect the information is usually of a good quality. But there are always people out there that will use this to deface the information, looking at wikipedia you can see people changing the information just for fun.
What do you think is the motivation behind this?
The main montivation for the crowd sourcing effect is that idea of people creating communities due to a shared interest. This drives people forward to get the information together in a large quantity and also drives them to get the best quality information for the shared interest?
Name three advantages and disadvantages of a Crowd Sourcing?
Advantages:
1) In a business sense crowd sourcing can be used to gather information and get jobs done quicker and usually for a cheaper price.
2) Crowd sourcing can be used to get amateurs into a market that may be dominted by one larger company. (Think about Walter The Whale)
3) Crowd sourcing can be used as a great marketing tool within the market.
Disadvantages:
1) Crowd sourcing may bring the wrong information which will then be useless for the task that it was originally intended.
2) Crowd sourcing may be used against you, looking at the LG Design crowd sourcing which a company like nokia could then look at and then use for thier phone
3) Lastly crowd sourcing may result in bad publicity if not done correctly harming the image of the company that is conducting it.
Crowd Sourcing Case Study
The most recent example of a good crowd sourcing campaign that I can find is the Ford Focus advertisment campaign. Ford has created the first ever fully spectator filmed commerical, this was done by spectators filming two drivers racing Ford Focuses through narrow streets in Key West. Not only that but Ford flew eight of the most active users from the Ford Facebook page out to experience the commercial shooting and also take part within this. This is a very good example of crowd sourcing as it shows just what can be done using the power of crowd sourcing to its fullest, it also shows that the biggest companies know how to use crowd sourcing to their advantage to create the best form of advertising that they can.
Crowd sourcing is the act of company taking a function one performed by employees and outsourcing it to an undefined network of people, this can lead to a job being performed collaboratively although often usually undertaken by sole individuals.
What does the video believe is the key to successful crowd-sourcing?
Jeff Howe explains within this video that the key to crowd sourcing is the communities in which it is being done. He explains that the communities are the building blocks of crowd sourcing and also shows that crowds can now self manage themselves to create lots of content.
Why do "crowds" form on the internet? Are you part of an online crowd- if so which?
Acording to Jeff Howe, the main reason that Crowds form on the internet is due to one thing, A Shared interest. It all starts with a shared interest in what can just about be anything, be this football or heavy metal. These communities can then get together and talk about the interest that they have in common be it either by IM messages or Forums.
What are the crucial terms in Jeff Howes idea of crowd-sourcing? why is this crucial?
The Crucial Terms in Jeff Howe's Crowdsourcing video are Open Call and Undefined. This in simple terms means that even the person you think may be the best person for the job may not actually be the best person for the job.
Name two reasons why this type of Crowd Sourcing is now possible?
Crowd sourcing is now available due to many reasons. The first being the internet being more and more accessed by everybody, this leads to more and more people being able to contribute to other communities that they have a shared interest in. Another reason that Crowd Sourcing is now possible is that the technology is now cheaper and also more availble to everybody, the exmaple that he gave within the video was photography. This is because the digital SLR cameras are very easy to get a hold of and now amateur photographers can contribute to communities such as the stock photo communities.
How Effective do you believe it to be?
I believe that the idea of crowd sourcing is very good, but there are some faults within it. First of all the idea of getting information and other materials such as photos and videos from crowd sourcing is very good as it will usually give a large amount of informaiton and due to the wisdom of crowd effect the information is usually of a good quality. But there are always people out there that will use this to deface the information, looking at wikipedia you can see people changing the information just for fun.
What do you think is the motivation behind this?
The main montivation for the crowd sourcing effect is that idea of people creating communities due to a shared interest. This drives people forward to get the information together in a large quantity and also drives them to get the best quality information for the shared interest?
Name three advantages and disadvantages of a Crowd Sourcing?
Advantages:
1) In a business sense crowd sourcing can be used to gather information and get jobs done quicker and usually for a cheaper price.
2) Crowd sourcing can be used to get amateurs into a market that may be dominted by one larger company. (Think about Walter The Whale)
3) Crowd sourcing can be used as a great marketing tool within the market.
Disadvantages:
1) Crowd sourcing may bring the wrong information which will then be useless for the task that it was originally intended.
2) Crowd sourcing may be used against you, looking at the LG Design crowd sourcing which a company like nokia could then look at and then use for thier phone
3) Lastly crowd sourcing may result in bad publicity if not done correctly harming the image of the company that is conducting it.
Crowd Sourcing Case Study
The most recent example of a good crowd sourcing campaign that I can find is the Ford Focus advertisment campaign. Ford has created the first ever fully spectator filmed commerical, this was done by spectators filming two drivers racing Ford Focuses through narrow streets in Key West. Not only that but Ford flew eight of the most active users from the Ford Facebook page out to experience the commercial shooting and also take part within this. This is a very good example of crowd sourcing as it shows just what can be done using the power of crowd sourcing to its fullest, it also shows that the biggest companies know how to use crowd sourcing to their advantage to create the best form of advertising that they can.
Thursday 7 February 2013
Does Web 2.0 Exist?
World Wide Web creater Tim Berners-Lee seems to think that the Term of Web 2.0 is just useless concept. Tim Berners-Lee believes that it is not entirely fair to be comparing them earlier web to this 'Web 2.0' concept as even when the internet was just starting to be used he reassured that the main use W3 was to connect people and not just computers as people are saying. He goes on further to say that all of this 'Web 2.0' hype was built off of the standards which were by all of people working on 'Web 1.0'.
Later on in the article Tim Berners-Lee makes the point that You cant argue that sites made in Web 1.0 are quantitatively different to the sites that are now being marketed as Web 2.0 making it a term to describe something that has been around since the birth of the World Wide Web itself.
Later on in the article Tim Berners-Lee makes the point that You cant argue that sites made in Web 1.0 are quantitatively different to the sites that are now being marketed as Web 2.0 making it a term to describe something that has been around since the birth of the World Wide Web itself.
Film Industry and the Internet
Positives
- It makes it easier for film companies to promote their films (websites, YouTube, pop-up’s, etc.)
- Films made available to download on iTunes/Netflix, etc.
- Free downloads for audiences.
- Audiences can view films from the comfort of their own home.
- Opens films to a wider audience.
- The audience is in control of the film, not the producers.
- Easier to get independent films promoted.
Negatives
- Free but illegal downloads are harming the jobs of those in the film industry.
- The cinema industry is in decline and struggling with ticket sales.
- Criminals benefit from Internet piracy.
- Illegal downloading forces cinema chains to increase ticket prices.
Film Case Study - Django Unchained.
Can It Be Downloaded? Where From?
Django Unchained can indeed be downloaded from many different sources on the internet, even though this is a relatively new production. This could be due to many thing one of these being people creating "Cam" copies of the film and sharing these Online or that the Dvd/BluRay being released in another country earlier. Sites such as Thepiratebay and Isohunt are hosting many different copies of the film ready to be downloaded and watched in the highest quality.
How many screens is it being shown on?
Django Unchained is being shown across many many screens. In the opening weekend it is said to be shown on about 3010 Screens and has been estimated to has made $30,688,000.
Is it being shown in Print of Digital?
Django Unchained is being shown Digitally in all of the screens that it is being shown on.
What types of film are being shown on User Generated Sites?
There are many different types of film that can be shown on the User Generated sites depending on the community that the site is built around. Mostly you will see Short films of pretty much every genre, but once again depending on the majority of the community, created by budding directors shown on these User Generated sites. But many different full length independent films may also be found on these sites as well even though many people will not have heard of them.
Are Audiences Remixing Trailers? If so why?
Yes it can be said the audiences are Remixing the trailers that have been created for many different film productions. This can also be done for many reasons, one of these being to create spoofs and parodies of the trailer which people can then upload to sites such as YouTube for other people to watch have use as entertainment. Another use would be to generally use Video Editing software to change the trailer creating a new trailer or just as practice for the software. The first reason is usually the main reason in which people remix trailers.
Development Of The Internet
1) When was the World Wide Web concieved by Tim Berners-Lee?
The World Wide Web was first brought into the main public domain in 1989, the year in which Tim Berners-Lee while working for CERN released the first network based implementation of the Hypertext Concept.
2) When the first website was launched and what it featured?
The very first website was launched by Tim Berners-Lee in 1991, and was launched to first show what the WWW (W3) was capable of and explain how to use it.
3) What was the First Banner Ad on the Internet?
The first banner ad on the Internet was sold by Global Network Navigator to a law firm. This was done in 1993 and was the first ever click-able ad and the invention of the name Banner Ad.
4) When was Youtube Launched?
Youtube was first launched in February of 2005 and was created by 3 former PayPal employees. It was the first site on the web that allowed users to Upload and watch videos freely. YouTube has now been acquired by Google for $1.65Bn in Google Stock.
5) When was Google Launched?
Google was started in 1996 and started life as a research project by two PhD Students in California. The domain of Google.com was registered on September 15 1997 and the company was first incorporated on September 4 1998 being ran from a garage in California. Google today is one of the biggest technology companies in the world.
6) When was Broadband Internet Connection widely available, and how did it change online habits?
Broadband Internet is only a very recent advancement in technology looking back. It started being using in 1990 but was starting to become widely available to most residential areas in around about 2001. This changed the way in which people used the internet forever, no longer did people have to use dial up internet waiting for the modem to dial before being able to surf the net all with the constant worry that someone way use the phone and close the connection at any time. It also allowed people to much more with their internet such as play online games and talk over the internet with the increased bandwidth that they now had.
7) When was Amazon.com launched?
Amazon was first founded in July of 1994 by Jeff Bezos, and officially went online for the public to use in 1995. Amazon has very quickly become one of the largest online retailers of today and is a household name for a very large range of products (Long Tail Theory).
8) When did the Term Web 2.0 become used?
Even though the term Web 2.0 was coined in 1999 being used to describe websites that where more than just a stationary image, the Term did no reappear until about 2002 and again in 2004 when the worlds first Web 2.0 conference was hosted.
The World Wide Web was first brought into the main public domain in 1989, the year in which Tim Berners-Lee while working for CERN released the first network based implementation of the Hypertext Concept.
2) When the first website was launched and what it featured?
The very first website was launched by Tim Berners-Lee in 1991, and was launched to first show what the WWW (W3) was capable of and explain how to use it.
3) What was the First Banner Ad on the Internet?
The first banner ad on the Internet was sold by Global Network Navigator to a law firm. This was done in 1993 and was the first ever click-able ad and the invention of the name Banner Ad.
4) When was Youtube Launched?
Youtube was first launched in February of 2005 and was created by 3 former PayPal employees. It was the first site on the web that allowed users to Upload and watch videos freely. YouTube has now been acquired by Google for $1.65Bn in Google Stock.
5) When was Google Launched?
Google was started in 1996 and started life as a research project by two PhD Students in California. The domain of Google.com was registered on September 15 1997 and the company was first incorporated on September 4 1998 being ran from a garage in California. Google today is one of the biggest technology companies in the world.
6) When was Broadband Internet Connection widely available, and how did it change online habits?
Broadband Internet is only a very recent advancement in technology looking back. It started being using in 1990 but was starting to become widely available to most residential areas in around about 2001. This changed the way in which people used the internet forever, no longer did people have to use dial up internet waiting for the modem to dial before being able to surf the net all with the constant worry that someone way use the phone and close the connection at any time. It also allowed people to much more with their internet such as play online games and talk over the internet with the increased bandwidth that they now had.
7) When was Amazon.com launched?
Amazon was first founded in July of 1994 by Jeff Bezos, and officially went online for the public to use in 1995. Amazon has very quickly become one of the largest online retailers of today and is a household name for a very large range of products (Long Tail Theory).
8) When did the Term Web 2.0 become used?
Even though the term Web 2.0 was coined in 1999 being used to describe websites that where more than just a stationary image, the Term did no reappear until about 2002 and again in 2004 when the worlds first Web 2.0 conference was hosted.
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