Wednesday, 27 February 2013

How the internet changed the Music Industry.

Production
Production is one of the lesser places that the internet age has changed the music industry, but never the less it has still changed how music is being produced. Back in the days before the internet musicians would have to travel to the studios of the music producers to get the music recorded which would then be given to distributors to get out to the masses, and this was the only form of production available for musicians. But with the internet age upon us the production of music has had a slight change, artists can now get collaborate online with other musicians creating music together creating opportunities to create a duo track in a studio but also the option to send each other parts of a track and then create a track without ever having to visit a studio is they are an smaller indie artist.

Distribution
Distribution is one of the areas that the internet has changed within the music industry quite a lot. Before the internet was widely available the only was of distributing music was by some form oh physical system, such as records, CDs and tapes which would only be sold in music shops such as HMV. But with the internet becoming widely used distribution became a lot easier and more widespread, indie artists and major artists alike are now able to release music on the internet to stores like iTunes which allow people to digitally download the music onto their PC from anywhere which has an internet connection.

Marketing
Marketing has been one of the areas that has been changed less with the rise of the internet but has been more expanded. In the times before the internet musicians would have to rely on conventional methods such as radio adverts, posters and fliers to promote their music. But with the rise of the internet then the rise of social media has been a big boost to the ways in which artists can promote their music worldwide to all of their fans that can follow them on twitter and also find them on facebook which can be used to advertise new albums, singles and merchandise with links to sites which these products can be bought.

Consumption
Consumption has been changed by the internet very much. Back in the times before the internet the way in which people would be consuming music was very very basic. It would mainly be in the form of playing the music off of a physical medium such as a record, tape and CD allowing them to listen to the music where ever they have the facilities to play it. But with the bandwidth available with current broadband connections people are now able to stream music over the internet using products such as Spotify and Youtube to an extent on any device that will support this.

Exchange
The exchange of music has been around for a while but has greatly been increased through the use of the internet. Back in the day before the internet people would share music using other methods, one of these being recording 'Mix Tapes' using songs being played on the radio or directly copied from other tapes, they would then share these mix tapes around but they would never become globally available. Unlike today in which people can now upload a new album directly to torrent sites such as ThePirateBay which people around the world can then use to download the files and have instant access to this music without paying for it.

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