Friday, 26 April 2013

Zach Braff Crowdsourcing

Zach Braff is currently running a kickstarter to fund the production of his new film "Wish I Was Here". Kickstarter is the leading website that is used to crowdfund projects with projects ranging from video games to food projects, if the people like the idea then they have the choice to pladge money to the project to see it actually get made. This has led to many high profile Kickstarters being made but non have been as successful as Zach Braffs new film which has the goal of raising $2Million within the month, but only one and half days into the kickstarter campaign it has already raised $1.7Million. This is a huge success for Zach Braff and means that the Movie will most definately be getting made as there is a huge backing for this film, it also shows the power of crowdsourcing showing that a substantial amount of money can be raised in a very short time if there is a market for it.

Braff says that he was about to sign a contract to obtain the money from a studio but after the recent success of the Veronica Mars kickstarter he thought there emay be chance that this could happen for his film allowing him to have full artistic control over the film which he would not have if he had gone and signed the financing contract.

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