Social Music Notes

Social Media are still one of the biggest used for the internet age today, but with music falling behind there have been man advances in the music field to combat this lul. The newest and biggest advancement is what has been dubbed Social Music, or Smart Music, This is the idea that whatever you are listening to on your preferred music streaming service will be instantly shown within your social medias allowing people to engage with you about the music that you are currently listening to. This also allows different music services to produce playlist that they think will be suited to you using artists that are similar to the ones you have alrready listened to and or have shown interest in.

One of the biggest changes in recent news is the announcement of Google : All Access. This is googles attempt to break into the music streaming service hoping to knock Spotify and all of the other big players in the industry to the top of the charts. But the one difference in Google's approach is that there will be no freemium model which Spotify, Grooveshark and pretty much all other music streaming services offer, this has come as a shock as google is taking a huge risk in being the only subscription only streaming service available.

Globalisation Post

The term Globalisation is a term that is closely associated with Marshall McLuhan. It was widely popularised in his books The Gutenberg Galaxy: The Making of Typographic Man (1962) And Understanding Media (1964). McLuhan described how the world has become contracted by the user of electrical media, which in McLuhans time would have been the radio. Even though the orignal idea was developed with the radio technology in mind this can easily be transferred to the internet as the newest and biggest electrical technology that has been introduced to the modern world. because of this globalisation the social spheres that have developed within the world, or tribes if you will have been greatly expanded due to how easy it if to find people with the same interests people can easily search for forums and messageboards created for people with the same interests and then get involved within the community straight away. One of the industries that the Global Village term can be easilly associated with would be the music industry, and this is down to many reasons.

The music industry has been a masssive market with music being sold to many different countries but I would never class the music market as global until one of the most recent events. The main reason for this would be the language barrier and other factors such as regional tastes in music, but one music event has radically changed the way in which the music market could be being recieved in the future. The event I am talking about is the release of Psy's Gangnam Style. With the release of Gangnam Style the western market has become obsessed with music that they cannot even understand the lyrics to, this shows a giant move forward to a global market in which the music market is not hindered by the limits of language or other regional factors.

The Second Screen

The second screen is the use of another device while watching or engaging with content on one device which would usually be a TV, additional context information and content is given to the user using another device, this cna typically be a mobile smartphone, tablets or a computer screen. The second screen is exactly what it sounds like, the use of another device or screen to show additional information about the live TV show that is being shown, this can be on many devices in the form of an App or website and helps to make the TV experience more social and may also help to reduce priacy. An example of this would be Britains Got Talent with the available app giving information on the contestants when they are preforming.