The term Globalisation is a term that is closely associated with Marshall McLuhan. It was widely popularised in his books The Gutenberg Galaxy: The Making of Typographic Man (1962) And Understanding Media (1964). McLuhan described how the world has become contracted by the user of electrical media, which in McLuhans time would have been the radio. Even though the orignal idea was developed with the radio technology in mind this can easily be transferred to the internet as the newest and biggest electrical technology that has been introduced to the modern world. because of this globalisation the social spheres that have developed within the world, or tribes if you will have been greatly expanded due to how easy it if to find people with the same interests people can easily search for forums and messageboards created for people with the same interests and then get involved within the community straight away. One of the industries that the Global Village term can be easilly associated with would be the music industry, and this is down to many reasons.
The music industry has been a masssive market with music being sold to many different countries but I would never class the music market as global until one of the most recent events. The main reason for this would be the language barrier and other factors such as regional tastes in music, but one music event has radically changed the way in which the music market could be being recieved in the future. The event I am talking about is the release of Psy's Gangnam Style. With the release of Gangnam Style the western market has become obsessed with music that they cannot even understand the lyrics to, this shows a giant move forward to a global market in which the music market is not hindered by the limits of language or other regional factors.
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