What is the stated purpose of the ASA?
The ASA regulate the UK advertising across a lot of forms of media, these include the printed media, broadcasted media, directed marketing and internet advertisements, their work includes acting on complaints and pro-actively checking the media to take action against misleading, harmful or offensive advertisements.
When did the ASA take on responsibility for regulating advertisements on TV and Radio?
The ASA did not always have the responsibility of regulating the TV and Radio advertisements, it mainly regulated the advertisements in the printed media, but in November of 2004 the ASA was handed the control regulations responsibilities for TV and Radio advertisements from the state bodies who were the former regulatory body for advertisements.
What had it previously regulated?
Before 2004 the ASA still regulated media advertisements but it did this for a significantly smaller amount of the industry, so before they could regulate the adverts within the broadcasted media (Radio and Television), the internet and directed marketing they could only regulate one form of media. The media that they could regulate was the printed media , such as newspapers and magazines.
Example
http://www.marketingweek.co.uk/news/asa-to-investigate-sexist-asda-ad/4004700.article
The ASA regulate the UK advertising across a lot of forms of media, these include the printed media, broadcasted media, directed marketing and internet advertisements, their work includes acting on complaints and pro-actively checking the media to take action against misleading, harmful or offensive advertisements.
When did the ASA take on responsibility for regulating advertisements on TV and Radio?
The ASA did not always have the responsibility of regulating the TV and Radio advertisements, it mainly regulated the advertisements in the printed media, but in November of 2004 the ASA was handed the control regulations responsibilities for TV and Radio advertisements from the state bodies who were the former regulatory body for advertisements.
What had it previously regulated?
Before 2004 the ASA still regulated media advertisements but it did this for a significantly smaller amount of the industry, so before they could regulate the adverts within the broadcasted media (Radio and Television), the internet and directed marketing they could only regulate one form of media. The media that they could regulate was the printed media , such as newspapers and magazines.
Example
http://www.marketingweek.co.uk/news/asa-to-investigate-sexist-asda-ad/4004700.article
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