Brand / Ross Prank Call

http://www.youtube.com/watch?v=U7IHJ66wj9g

What, in your opinion, was the problem with this broadcast?
The problem with this broadcast, in my own opinion, is that is is a blatant harrassment of an elderly gentlemen which is against the regulation rules of OFCOM. From listening to the recording of the Brand/Ross prank call, you can clearly see that both of the presenters on the show are both participating with the call, with Ross even saying the Brand F***** Sachs Grand Daughter.

Why was this particular case of blatant disregard of OFCOM's regulations highlighted?
I believe that this particular case was highlighted as a blatant disregard of OFCOM's for one reason mainly. This is because this was broadcast on BBC Radio 2, a radio station that is widely regarded for very traditional and toned down broadcaster is now shown to be broadcasting lewd shows with bad language and blatant harrrassment of an elderly gentlemen that is against the regulation of OFCOM.

What was hoped would be gained?

Was it right to punish Brand / Ross? Why?

What do you think should have happened to Brand / Ross?

Does this case highlight the need to regulate the Media?