Peering - This is the way of sharing information and data on the internet using a P2P network, This can be good for businesses such as Netflix whom can use this as an underlying business model for the company delivering the products that they sell, e.g. Films Streaming Online. But this can also be a bad thing as whole piracy groups circulate the products that they crack using P2P torrent networks such as thepiratebay and demonoid, which can be easily downloaded using a bittorrent client with the smallest of knowledge.
Free Creativity - A good example of Free Creativity would be Youtube, this is a good example as as Youtube allows users to upload whatever they want for the whole world to see. It allows people to remix things that are already out there which can be seen in the many parodies that have been uploaded to youtube.
Democratised - It is widely seen that the information within in the internet is delivered in a way that is very democratic. This can be seen through the use of websites such as wikipedia, all of the information that is stored on this website is available free of charge to anybody that can access the internet, it can also be editted by anybody who can visit these pages. This very closely links into the idea of peering as this is how the information is being shared for free throughout the internet.
Thinking Globally - People say that thinking globally on the internet is inevitable. The internet has been said to be the 'World's Biggest Coffee House' meaning that it is a place that in which people can go and find like minded people to talk about their interests with. This can easily be seen through the use of internet forums and also websites like Reddit which has a different subreddit for just about everything.
The Perfect Storm - People say that the use of technology (Web 2.0), demographics and the economics results in what Wikinomics is calling the perfect storm. Any company which would not take advantage of this would be 'A Small Fishing Boat On a Small Sea During a Storm' an example of this would be Blockbusters, a company that did not use any form of Web 2.0 technology and because of this could not keep up with the competition from stores such as Amazon whom use Web 2.0 to its full potential.
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