Obama Twitter Campaign

In 2008 Obama took to twitter in the hopes of helping to secure money for his fundraising campaign, and accoring to many sources including Time Magazine this was one of the main reasons he was able to win the campaign as he did. The reason for this was simple, even though Obama's rivals had more big money backers than he did, Obama's twitter campaign brought in more small money backing though the use of email, mobile, website and of course Social Media sites such as twitte and facebook. It has been shown that in 2008 Obama raised $500Mil for his campaign, $403Mil of which was funded by digital means.