Social Media are still one of the biggest used for the internet age today, but with music falling behind there have been man advances in the music field to combat this lul. The newest and biggest advancement is what has been dubbed Social Music, or Smart Music, This is the idea that whatever you are listening to on your preferred music streaming service will be instantly shown within your social medias allowing people to engage with you about the music that you are currently listening to. This also allows different music services to produce playlist that they think will be suited to you using artists that are similar to the ones you have alrready listened to and or have shown interest in.
One of the biggest changes in recent news is the announcement of Google : All Access. This is googles attempt to break into the music streaming service hoping to knock Spotify and all of the other big players in the industry to the top of the charts. But the one difference in Google's approach is that there will be no freemium model which Spotify, Grooveshark and pretty much all other music streaming services offer, this has come as a shock as google is taking a huge risk in being the only subscription only streaming service available.
Thursday, 16 May 2013
Globalisation Post
The term Globalisation is a term that is closely associated with Marshall McLuhan. It was widely popularised in his books The Gutenberg Galaxy: The Making of Typographic Man (1962) And Understanding Media (1964). McLuhan described how the world has become contracted by the user of electrical media, which in McLuhans time would have been the radio. Even though the orignal idea was developed with the radio technology in mind this can easily be transferred to the internet as the newest and biggest electrical technology that has been introduced to the modern world. because of this globalisation the social spheres that have developed within the world, or tribes if you will have been greatly expanded due to how easy it if to find people with the same interests people can easily search for forums and messageboards created for people with the same interests and then get involved within the community straight away. One of the industries that the Global Village term can be easilly associated with would be the music industry, and this is down to many reasons.
The music industry has been a masssive market with music being sold to many different countries but I would never class the music market as global until one of the most recent events. The main reason for this would be the language barrier and other factors such as regional tastes in music, but one music event has radically changed the way in which the music market could be being recieved in the future. The event I am talking about is the release of Psy's Gangnam Style. With the release of Gangnam Style the western market has become obsessed with music that they cannot even understand the lyrics to, this shows a giant move forward to a global market in which the music market is not hindered by the limits of language or other regional factors.
The music industry has been a masssive market with music being sold to many different countries but I would never class the music market as global until one of the most recent events. The main reason for this would be the language barrier and other factors such as regional tastes in music, but one music event has radically changed the way in which the music market could be being recieved in the future. The event I am talking about is the release of Psy's Gangnam Style. With the release of Gangnam Style the western market has become obsessed with music that they cannot even understand the lyrics to, this shows a giant move forward to a global market in which the music market is not hindered by the limits of language or other regional factors.
Friday, 3 May 2013
The Second Screen
The second screen is the use of another device while watching or engaging with content on one device which would usually be a TV, additional context information and content is given to the user using another device, this cna typically be a mobile smartphone, tablets or a computer screen. The second screen is exactly what it sounds like, the use of another device or screen to show additional information about the live TV show that is being shown, this can be on many devices in the form of an App or website and helps to make the TV experience more social and may also help to reduce priacy. An example of this would be Britains Got Talent with the available app giving information on the contestants when they are preforming.
Friday, 26 April 2013
Zach Braff Crowdsourcing
Zach Braff is currently running a kickstarter to fund the production of his new film "Wish I Was Here". Kickstarter is the leading website that is used to crowdfund projects with projects ranging from video games to food projects, if the people like the idea then they have the choice to pladge money to the project to see it actually get made. This has led to many high profile Kickstarters being made but non have been as successful as Zach Braffs new film which has the goal of raising $2Million within the month, but only one and half days into the kickstarter campaign it has already raised $1.7Million. This is a huge success for Zach Braff and means that the Movie will most definately be getting made as there is a huge backing for this film, it also shows the power of crowdsourcing showing that a substantial amount of money can be raised in a very short time if there is a market for it.
Braff says that he was about to sign a contract to obtain the money from a studio but after the recent success of the Veronica Mars kickstarter he thought there emay be chance that this could happen for his film allowing him to have full artistic control over the film which he would not have if he had gone and signed the financing contract.
Braff says that he was about to sign a contract to obtain the money from a studio but after the recent success of the Veronica Mars kickstarter he thought there emay be chance that this could happen for his film allowing him to have full artistic control over the film which he would not have if he had gone and signed the financing contract.
Thursday, 11 April 2013
Easter Research
Clay Shirky
Clay Shirky can be described as a man of many talents. He is an American Writer, consultant and teacher on the Social and Economical effects of internet technologies.The later of these accomplishments is why he is so suited to the Media in the Online Age course. Shirky has been writing and has been getting interviewed about the internet since about 1996 which gives him a vast knowledge of the internet and how it has developed over time. But, Shirky like to focus his knowledge on the networking technologies such as Peer-to-Peer networks and Wireless networks. Shirky is a huge believer of using crowd-sourcing and this can be seen by reading his book, Here Come Everybody. He uses the phrase "The Internet Runs On Love" to describe the nature of how crowd-sourcing works, saying that the internet runs solely on the power of people gathering and sharing their information.
As Shirky is a firm believer that the internet is a huge force that can be used for the greater of everyone he is one of the Cyber-Utopians that Evgeny Morozov is very sceptical about and because of his feeling about the internet he was also completely against the SOPA and PIPA acts that tried to get written into legislation early 2012 giving talks such as "Why SOPA is Bad" to emphasise this point.
David Gauntlett
David Gauntlett is a British Sociologist and Media Theorist who's work concerned contemporary media audiences but has later shifted his interest into the everyday marketing and sharing of digital media and social media which is once again like Clay Shirky why he is such a great source for the Media in The On-line Age course. The major thing which David Gauntlett is known for it his use of the Term Web 2.0 which in a nutshell describes how the internet as a whole medium for media is becoming more and more interactive as the days go by. This can be seen as a huge transition from the old web that is now called Web 1.0 in which users of the internet would just consume the information that they were being given without contributing in anyway to it, this has radically changed now with the rise of Wikis, the need for features like commenting on websites allowing users to voice their opinions about certain media articles on the web but most importantly and the biggest the huge rise in Social Media sites such as Twitter and Facebook. These are the sites that have turned the average internet user from a normal consumer to an everyday prosumer, meaning that they not only not only consume the information that is now on the internet but also can contribute and produce their own for the whole web to see.
Example Of Wikinomics
One of the best examples for Wikinomics that I can ever think of for the Media in the Online Age would have to be the Linux OS Distribution. Linus is an operating system that was first created by one person leading a small group of programmers. The first release was then sent as open source and free for the rest of the world to contribute to and has now evolved into thousands upon thousands of programmers contributing code each and everyday working to make the overall project better and better.
Clay Shirky can be described as a man of many talents. He is an American Writer, consultant and teacher on the Social and Economical effects of internet technologies.The later of these accomplishments is why he is so suited to the Media in the Online Age course. Shirky has been writing and has been getting interviewed about the internet since about 1996 which gives him a vast knowledge of the internet and how it has developed over time. But, Shirky like to focus his knowledge on the networking technologies such as Peer-to-Peer networks and Wireless networks. Shirky is a huge believer of using crowd-sourcing and this can be seen by reading his book, Here Come Everybody. He uses the phrase "The Internet Runs On Love" to describe the nature of how crowd-sourcing works, saying that the internet runs solely on the power of people gathering and sharing their information.
As Shirky is a firm believer that the internet is a huge force that can be used for the greater of everyone he is one of the Cyber-Utopians that Evgeny Morozov is very sceptical about and because of his feeling about the internet he was also completely against the SOPA and PIPA acts that tried to get written into legislation early 2012 giving talks such as "Why SOPA is Bad" to emphasise this point.
David Gauntlett
David Gauntlett is a British Sociologist and Media Theorist who's work concerned contemporary media audiences but has later shifted his interest into the everyday marketing and sharing of digital media and social media which is once again like Clay Shirky why he is such a great source for the Media in The On-line Age course. The major thing which David Gauntlett is known for it his use of the Term Web 2.0 which in a nutshell describes how the internet as a whole medium for media is becoming more and more interactive as the days go by. This can be seen as a huge transition from the old web that is now called Web 1.0 in which users of the internet would just consume the information that they were being given without contributing in anyway to it, this has radically changed now with the rise of Wikis, the need for features like commenting on websites allowing users to voice their opinions about certain media articles on the web but most importantly and the biggest the huge rise in Social Media sites such as Twitter and Facebook. These are the sites that have turned the average internet user from a normal consumer to an everyday prosumer, meaning that they not only not only consume the information that is now on the internet but also can contribute and produce their own for the whole web to see.
Example Of Wikinomics
One of the best examples for Wikinomics that I can ever think of for the Media in the Online Age would have to be the Linux OS Distribution. Linus is an operating system that was first created by one person leading a small group of programmers. The first release was then sent as open source and free for the rest of the world to contribute to and has now evolved into thousands upon thousands of programmers contributing code each and everyday working to make the overall project better and better.
Wednesday, 20 March 2013
Music Magazine Analysis
Research and Planning
From looking back through my old AS blog I have been looking at the research and planning that I have put into the production of my music magazine. First of all I decided upon a genre and from this I decided to create a google questionnaire to ask some general questions to a wide variety of people such as Do you purchase music magazines? How much would you spend on a music magazine? What would you expect to see in a music magazine? What incentives would attract you to a magazine if any (e.g. free posters, exclusive interviews)?. I then collated the information that I received and then used this to play what I would be including in my magazine due to what was the most popular answer, this being a free poster and exclusive interviews and I also used this to help decide on the price that I would be marketing the magazine for. Next I went and researched many different real life texts, all of which where the genre of the magazine that I would be creating. This was the most valuable research that I carried out as it allowed me to see the codes and conventions that are used within the magazine market in the genre I wanted so I could easily implement them into my own magazine helping to make it more appealing to my target audience and also made it look more professional as it stuck to all of the codes and convention that are present within the metal music magazine genre e.g. dark / dull colours, big bold in your face text, casual but professional language used within interviews.
Post Production
For the post production of my music magazine for my AS portfolio I predominantly use Adobe Photoshop as this is basically the industry standard for any sort of image manipulation. This was good as we started to learn different image manipulation techniques that we could then use within out magazines to make the Text and also the Pictures featured within them to look the best they could. Some of the techniques we learned were using the Spot Healing Tool to get rid of unwanted litter on the floor, colour correction / colour substitution which was used to create different effects within photos such as the Danger Of Death album cover photo within my magazine. Through the use of Photoshop we completely changed the way in which the original images looked helping to make them look more professional by sticking to the codes and conventions that I found out from my research and also made them look more professional by modifying them with different effects. The digital technologies that we used will fall under this category as the main technology that we used was Adobe Photoshop, this is because it is one of the most powerful image manipulation software packages that is available and allowed us to edit our photos from our photo shoot to make them look more appealing and also make them look more professional. We also used prezzi for our evaluations which helped us to create a more exciting yet still informative evaluation instead of normal and boring Powerpoint presentation.
Using Conventions from Real Media Texts
While creating the music magazine for my AS media portfolio I made sure to research what the codes and conventions of real media text would be, I did this mainly by getting many different real media music magazines of the genre that I was going to create and then analyse them to see what the general codes and conventions where within these. First of all with the genre of metal I found that the use of colours was mainly of a much more dark and dull colour pallet giving a more dark feeling to the magazine which is very closely associated with the genre of metal music itself, this is why I chose to make my Masthead white text on black background and also why I decided to apply a sepia filter over the main image of my front cover to take some of the colour out without going into a fully black and white picture which I felt looked cheap unless done correctly. Next I found that most of the fonts and text used within the metal magazines where very big and bold and mostly serif fonts. This gave them an edgy and in your face look which helped to grab the readers attention and also once again related to the genre of metal music itself. This is why most fonts used within the magazines that I created are serif, a large size and also bold to stick with this convention of metal magazines. Lastly while researching what the language used within interviews was like within metal music magazines interviews I discovered the most magazines had a very casual approach using swear words and colloquial language, this helped the user associate with the interviewee and also once again stuck to the representation of metal music that they do not stick to the norm and have a very rebellious attitude to authority that they can display by using coarse language.
Sunday, 17 March 2013
Preliminary Task Comparison
This is the preliminary task that I created for my AS Portfolio work. As you can see from even just a very quick glance this is not the best school newsletter ever created, and there are many reasons for this. To start with is the font, Comic Sans, which is widely known to be one of the most hard to read and generally worst fonts to use in any professional media production, this brings down the whole professional look of the newsletter which is of course bad. Next is the images and while the images themselves are not that bad, which we will talk about later, the blocky unfeathered nature in which the images have been placed on the newsletter is not very appealing, this once again brings down the professional look of the newsletter and makes it less appealing to the eye.
But even though this is not the best newsletter there are some things that I think work quite well in this. First of all being the colour scheme that has been used, blue, red and white, which are the colours of Deyes High School. This helps the audience associate this newsletter with the school and also makes the newsletter look slightly more appealing to people who may be reading is as the colours work quite well together. One other good thing is the use the school logo in the top right of the newsletter, this helps it to look a lot more professional as the logo instantly makes it associated with the school and gives a sense of authenticity to the newsletter. Lastly I feel that the images I have used within this newsletter are very good and this is down to a few reasons. One of these being that both of the images that have been used follow the Rule Of Thirds convention in photography making the images look a lot more appealing to look at than if they had not been taken with Rule of Thirds in mind. Also both of the images are related to the school and both give a good representation of the school just by looking at the images alone, this is good as it makes the newsletter more appealing at just a quick glance and may draw in more peoples attention.
This is the finished magazine front cover that I created for my AS Portfolio work. As you can see when compared with the preliminary task (Newsletter above) this looks very professional and a lot more appealing to look at even at just a quick glance, there are many reasons for this. First of all in the time between the preliminary task I was taught how to use Adobe Photoshop Elements which allows for a more professional looking product to be produced when compared with Microsoft Publisher which was used in creating my preliminary task, also I was able to do a lot more research on magazine front covers which allowed me to stick to tried and tested conventions within the genre of music magazine that I wanted to create helping to create a more professional looking magazine. Secondly I have used a much more appealing font on my magazine allowing for viewers to quickly read what is on the front cover quickly which in turn may grab their attention if they are interested with what is written on the front of the cover, this also helps the magazine to look a lot more professional when compared to my preliminary product. The masthead on my magazine front cover also stands out a lot more than the newsletter with the big and bold white text on the black background. The effects placed on the Main Story of my magazine also help to grab the attention of the viewers and make the magazine once again more professional to look at. The incentives banner, puff and barcode on the front of the magazine are all conventions of music magazines that you would expect to see on pretty much any music magazine, therefore I implemented them into my magazine to stick to the conventions of real life media helping to make the magazine look authentic and professional. Lastly the Main image used within my magazine instantly grabs the viewers attention with the sepia tone mask and also the Rule of Thirds once again makes the image more appealing to look at helping the general feel of the magazine to look more appealing.
Wednesday, 13 March 2013
Tim Berners Lee Speaks About The Copyright Alert System
http://www.marketplace.org/topics/tech/internet-creator-tim-berners-lee-copyright-alert-system-bad-democracy
Thursday, 7 March 2013
Online streaming research
Streaming media is not something that is considered a new technology in today's age, yet the rise of online streaming in the last year or so has been massive turning it into a multi millions dollar industry. Streaming media has been around for some time and in its by first form was localised only to people's local networks, allowing them to stream media from one computer to another be it music or films giving them some freedom of where they are able to watch their media from. "Severe Tire Damage" was the first band to perform live on the Internet. On June 24, 1993, and as proof that the technology they had used for streaming was working, the band was broadcast and could be seen live in Australia and elsewhere.
From this the next iteration of streaming was in the form of online video streaming, which was only now possible due to the rise of broadband and ergo higher bandwidth Internet lines, and the biggest intervention from this would be YouTube which still to this day is the biggest video sharing site in the world.
After the rise of YouTube the next improvement to streaming is what we all have now grown to know which would be the likes of Netflix and LoveFilm for Tv and Film streaming and Spotify for music streaming. All of these platforms have a similar business model being that all of services will allow the user to have a free trail of the service for about a month, with Spotify being the only exception as it allows the user to continue using the service for free with certain restrictions, but all of these services allow the user to pay for a subscription giving them unlimited access to the service with no adverts, this sort of business model is refered to as a freemium model which is being seen in quite a few apps in todays market where it saw its rise.
From this the next iteration of streaming was in the form of online video streaming, which was only now possible due to the rise of broadband and ergo higher bandwidth Internet lines, and the biggest intervention from this would be YouTube which still to this day is the biggest video sharing site in the world.
After the rise of YouTube the next improvement to streaming is what we all have now grown to know which would be the likes of Netflix and LoveFilm for Tv and Film streaming and Spotify for music streaming. All of these platforms have a similar business model being that all of services will allow the user to have a free trail of the service for about a month, with Spotify being the only exception as it allows the user to continue using the service for free with certain restrictions, but all of these services allow the user to pay for a subscription giving them unlimited access to the service with no adverts, this sort of business model is refered to as a freemium model which is being seen in quite a few apps in todays market where it saw its rise.
Wednesday, 6 March 2013
The Role Of iTunes
iTunes is one of the main Music Players in todays current computer systems, it also has the features available to allow users to purchase movies, songs, and TV Series. iTunes was first developed by Bill Kincaid under the name of SoundJam MP. In 2000 Bill's software was bought by Apple who later on January 09 2001 released a version under the name of iTunes. iTunes was originally a Mac only product but later arrived on windows In October after the release of the iPod as this was the only software available to put songs onto your iPod.
iTunes has greatly expanded since its humble beginnings and can now be found on pretty much any system as one of the top used media players to date. And throughout many different iterations and updates all of the features that we have grown to love and use in our day to day lives were slowly added, biggest of all was the iTunes Store which was introduced with Version 4 of iTunes. The iTunes store allowed people for the first time to legally download music from a front end GUI for a very small cost, but included apples own DRM ( Digital Rights Management ) in the form of Fairplay meaning that a song bought from the iTunes store could not be played on more than 5 authenticated computer at once. But the iTunes store has grown a lot since this time and is now offering not only Music to be downloaded legally but also TV, Movies and Podcasts as well as the App Store becoming a massive success with the rise of the iPod Touch and the iPhone.
iTunes has greatly expanded since its humble beginnings and can now be found on pretty much any system as one of the top used media players to date. And throughout many different iterations and updates all of the features that we have grown to love and use in our day to day lives were slowly added, biggest of all was the iTunes Store which was introduced with Version 4 of iTunes. The iTunes store allowed people for the first time to legally download music from a front end GUI for a very small cost, but included apples own DRM ( Digital Rights Management ) in the form of Fairplay meaning that a song bought from the iTunes store could not be played on more than 5 authenticated computer at once. But the iTunes store has grown a lot since this time and is now offering not only Music to be downloaded legally but also TV, Movies and Podcasts as well as the App Store becoming a massive success with the rise of the iPod Touch and the iPhone.
The Role Of Napster In 2001
Napster is widely known to be one of hte pioneers in peer-to-peer filesharing software that emphasised in sharing music files encoded in the .MP3 format. It was developed by Shawn Fanning, John Fanning and Sean Parker and operated between the dates of June 1999 and July 2001. Napster was believed to be so influential and special as in was one of the first widely available and easily accessable P2P filesharing softwares around and becuase of this quickly grew in size with records showing that Napster at its peak had over 25 Million users sharing over 80 Million songs, the technology backend that also powered Napster was something that made it special as even though it was the first of its kind Napster was still one of the most robust systems created never crashing once even with over 80 Million uploads over its service.
The responce to Napster from both Arists and Comsumers varied significantly over the course of the systems life. Consumers from Napster reaped the benefits of the system and once the ball had started rolling the number of files being downloaded exploded in size, and due to the rise of broadband internet people were able to now download as many of these files as they wanted. But many artists on the other hand felt completely different about Napster, after finding out that many of their new songs and demos had been leaked all over the internet they set out to shutdown these files being leaked at the source which of course led them to napster. The biggest example of this would be Metallica who after finding out the a demo of their soon to be released song "I Disappear" had been leaked on napster compiled a list of everyone on the service who they believed to be sharing thier music, after this they handed a 60,000 page document of the users and demanded that they be banned and that it be made impossible for a metallica song to be shared over Napster, after this many other artists followed suit and sued Napster for copyright infringement and Loss of earnings. But many artists spoke out publically and defended Napster saying that it was a great tool and can be used for promotional uses. A big example of this would be Radiohead and Dispatch, Radiohead had never had a song in the Top 20 Chart but after their experimental album Kid A got leaked on napster the album shot to Number One when it was finally released. Dispatch on the other hand were an indepedant band but due to their music being shared legally over Napster to over 25 Million users they became the first ever independant band to ever Headline the Madison Square Garden.
Napster was later forced to shut down in order to comply with the injunction that was issued on March 5th 2001. On September 24 2001 Napster partially settled the case and agreed to pay the rightsholders $26Million for unauthorised sharing of music and a further $10Million for future licence royalties. Napster then tried to convert to a Subscription based service but ultimately failed and filed for bankruptcy on June 03 2002.
The responce to Napster from both Arists and Comsumers varied significantly over the course of the systems life. Consumers from Napster reaped the benefits of the system and once the ball had started rolling the number of files being downloaded exploded in size, and due to the rise of broadband internet people were able to now download as many of these files as they wanted. But many artists on the other hand felt completely different about Napster, after finding out that many of their new songs and demos had been leaked all over the internet they set out to shutdown these files being leaked at the source which of course led them to napster. The biggest example of this would be Metallica who after finding out the a demo of their soon to be released song "I Disappear" had been leaked on napster compiled a list of everyone on the service who they believed to be sharing thier music, after this they handed a 60,000 page document of the users and demanded that they be banned and that it be made impossible for a metallica song to be shared over Napster, after this many other artists followed suit and sued Napster for copyright infringement and Loss of earnings. But many artists spoke out publically and defended Napster saying that it was a great tool and can be used for promotional uses. A big example of this would be Radiohead and Dispatch, Radiohead had never had a song in the Top 20 Chart but after their experimental album Kid A got leaked on napster the album shot to Number One when it was finally released. Dispatch on the other hand were an indepedant band but due to their music being shared legally over Napster to over 25 Million users they became the first ever independant band to ever Headline the Madison Square Garden.
Napster was later forced to shut down in order to comply with the injunction that was issued on March 5th 2001. On September 24 2001 Napster partially settled the case and agreed to pay the rightsholders $26Million for unauthorised sharing of music and a further $10Million for future licence royalties. Napster then tried to convert to a Subscription based service but ultimately failed and filed for bankruptcy on June 03 2002.
Tuesday, 5 March 2013
Music Sales Increased For The First Time Since Napster And The Copyright Alert System
For the first time since 1999, which was the last time in which the music industry saw some form of growth, we are seeing some form of increase in the sales within the industry. From then the music industry has seen a decline in sales which is mainly caused by the use of P2P torrenting sites such as ThePirateBay and KAT, but this decline may have finally stopped as recorded music sales have inched up 0.3 percent. If this growth was to continue the predictions will be coming true as last year digital sales have increased by 9%. People have been attesting this growth in the music industry to the availability of the now prevalent ad-funded services such as Spotify, Vevo, Youtube and Grooveshark, all of these sites allowing people to listen to music for either a monthly subscription or for free with adverts interlaced between songs which the revenue is then paid out to the rights holders of the songs on the platforms. So even though we have seen just a tiny growth in the music industry for the first time in a long while I do believe that this shows that online digital means of sharing music such as Spotify Etc are the way forward for the music industry as even people who admit to pirating music have said that the availability of free online streaming even with ads is one of the main reasons that they have stopped pirating minions.
Secondly as the music industry as usual has been struggling to combat the rising threat of Piracy in the industry, which has been happening since the late 1990's with the rise of broadband internet and Napster, the only way in which the industry has fought back has been through suing 11 year old children and 90 year old women who don't even own a PC. But now the music and film industry have teamed up with five of the major US internet service providers (ISP) and have launched the new six-strike Copyright Alert System. This new system works by the MPAA and the RIAA monitoring peer-to-peer file sharing sites (E.g. torrent sites such as ThePirateBay) and if they catch people sharing copyrighted material they will record the users internet protocol address (IP) and then send it on to the ISP. The ISP's, who are currently Comcast, Verizon, AT&T, Time Warner and Cablevision, will then send the customer who had that IP a series of six escalating warnings. First strike is a simple notice, next comes the acknowledgement in which the user will confirm that they have been warned, and lastly is a sanction which can be internet restrictions (Capping Upload/Download Speeds) or watching a video about piracy. Even though in practise this system sounds like it could work I myself do not believe that this new system is going to stop/deter anyone from pirating in any way. There have been many attempts to stop online piracy such as CISPA and SOPA, all of which have failed in everyway as people will go to extreme lengths to keep the internet as free as possible, and even if the new proposed system were to be implemented people would find a way around it as they have always done be this in the form of a proxy server or using a TOR client to browse what has been dubbed the underground internet to get the products that they desire. Because of all of these reasons I believe that this new system will crash and burn without even denting the online piracy scene slightly.
Secondly as the music industry as usual has been struggling to combat the rising threat of Piracy in the industry, which has been happening since the late 1990's with the rise of broadband internet and Napster, the only way in which the industry has fought back has been through suing 11 year old children and 90 year old women who don't even own a PC. But now the music and film industry have teamed up with five of the major US internet service providers (ISP) and have launched the new six-strike Copyright Alert System. This new system works by the MPAA and the RIAA monitoring peer-to-peer file sharing sites (E.g. torrent sites such as ThePirateBay) and if they catch people sharing copyrighted material they will record the users internet protocol address (IP) and then send it on to the ISP. The ISP's, who are currently Comcast, Verizon, AT&T, Time Warner and Cablevision, will then send the customer who had that IP a series of six escalating warnings. First strike is a simple notice, next comes the acknowledgement in which the user will confirm that they have been warned, and lastly is a sanction which can be internet restrictions (Capping Upload/Download Speeds) or watching a video about piracy. Even though in practise this system sounds like it could work I myself do not believe that this new system is going to stop/deter anyone from pirating in any way. There have been many attempts to stop online piracy such as CISPA and SOPA, all of which have failed in everyway as people will go to extreme lengths to keep the internet as free as possible, and even if the new proposed system were to be implemented people would find a way around it as they have always done be this in the form of a proxy server or using a TOR client to browse what has been dubbed the underground internet to get the products that they desire. Because of all of these reasons I believe that this new system will crash and burn without even denting the online piracy scene slightly.
Wednesday, 27 February 2013
How the internet changed the Music Industry.
Production
Production is one of the lesser places that the internet age has changed the music industry, but never the less it has still changed how music is being produced. Back in the days before the internet musicians would have to travel to the studios of the music producers to get the music recorded which would then be given to distributors to get out to the masses, and this was the only form of production available for musicians. But with the internet age upon us the production of music has had a slight change, artists can now get collaborate online with other musicians creating music together creating opportunities to create a duo track in a studio but also the option to send each other parts of a track and then create a track without ever having to visit a studio is they are an smaller indie artist.
Distribution
Distribution is one of the areas that the internet has changed within the music industry quite a lot. Before the internet was widely available the only was of distributing music was by some form oh physical system, such as records, CDs and tapes which would only be sold in music shops such as HMV. But with the internet becoming widely used distribution became a lot easier and more widespread, indie artists and major artists alike are now able to release music on the internet to stores like iTunes which allow people to digitally download the music onto their PC from anywhere which has an internet connection.
Marketing
Marketing has been one of the areas that has been changed less with the rise of the internet but has been more expanded. In the times before the internet musicians would have to rely on conventional methods such as radio adverts, posters and fliers to promote their music. But with the rise of the internet then the rise of social media has been a big boost to the ways in which artists can promote their music worldwide to all of their fans that can follow them on twitter and also find them on facebook which can be used to advertise new albums, singles and merchandise with links to sites which these products can be bought.
Consumption
Consumption has been changed by the internet very much. Back in the times before the internet the way in which people would be consuming music was very very basic. It would mainly be in the form of playing the music off of a physical medium such as a record, tape and CD allowing them to listen to the music where ever they have the facilities to play it. But with the bandwidth available with current broadband connections people are now able to stream music over the internet using products such as Spotify and Youtube to an extent on any device that will support this.
Exchange
The exchange of music has been around for a while but has greatly been increased through the use of the internet. Back in the day before the internet people would share music using other methods, one of these being recording 'Mix Tapes' using songs being played on the radio or directly copied from other tapes, they would then share these mix tapes around but they would never become globally available. Unlike today in which people can now upload a new album directly to torrent sites such as ThePirateBay which people around the world can then use to download the files and have instant access to this music without paying for it.
Production is one of the lesser places that the internet age has changed the music industry, but never the less it has still changed how music is being produced. Back in the days before the internet musicians would have to travel to the studios of the music producers to get the music recorded which would then be given to distributors to get out to the masses, and this was the only form of production available for musicians. But with the internet age upon us the production of music has had a slight change, artists can now get collaborate online with other musicians creating music together creating opportunities to create a duo track in a studio but also the option to send each other parts of a track and then create a track without ever having to visit a studio is they are an smaller indie artist.
Distribution
Distribution is one of the areas that the internet has changed within the music industry quite a lot. Before the internet was widely available the only was of distributing music was by some form oh physical system, such as records, CDs and tapes which would only be sold in music shops such as HMV. But with the internet becoming widely used distribution became a lot easier and more widespread, indie artists and major artists alike are now able to release music on the internet to stores like iTunes which allow people to digitally download the music onto their PC from anywhere which has an internet connection.
Marketing
Marketing has been one of the areas that has been changed less with the rise of the internet but has been more expanded. In the times before the internet musicians would have to rely on conventional methods such as radio adverts, posters and fliers to promote their music. But with the rise of the internet then the rise of social media has been a big boost to the ways in which artists can promote their music worldwide to all of their fans that can follow them on twitter and also find them on facebook which can be used to advertise new albums, singles and merchandise with links to sites which these products can be bought.
Consumption
Consumption has been changed by the internet very much. Back in the times before the internet the way in which people would be consuming music was very very basic. It would mainly be in the form of playing the music off of a physical medium such as a record, tape and CD allowing them to listen to the music where ever they have the facilities to play it. But with the bandwidth available with current broadband connections people are now able to stream music over the internet using products such as Spotify and Youtube to an extent on any device that will support this.
Exchange
The exchange of music has been around for a while but has greatly been increased through the use of the internet. Back in the day before the internet people would share music using other methods, one of these being recording 'Mix Tapes' using songs being played on the radio or directly copied from other tapes, they would then share these mix tapes around but they would never become globally available. Unlike today in which people can now upload a new album directly to torrent sites such as ThePirateBay which people around the world can then use to download the files and have instant access to this music without paying for it.
Tuesday, 26 February 2013
To what extent has the internet changed the TV and film industry?
To What Extent Has The Internet Changed The TV And Film Industry?
The internet has been a major factor in the advancement of technology in just about every technological sector, and this does include both the TV and the Film Industry in this technological advancement. Before the days of broadband internet being widely available in pretty much every single household it was a very different era for the TV and Film industry, the main form of change coming in the way that TV and Films were being distributed in these times. If you wanted to watch what very well may have been a VHS back then of the most recently released film you would have to travel down to either your nearest local video rental store or visit one of the major retail stores such as Blockbuster and rent a physical copy of the film which would then have to be brought back into the store after a predetermined time or a charge would be incurred. This was the norm in the rental industry up until the internet revolution.
During this time broadband internet was becoming readily available to just about everyone opening up a huge market gap for both the Film and TV industry to grab a hold of. This new age of the internet came two-fold for the Tv and Film industry, firstly in the form of retail shopping. Stores such as Blockbuster and HMV who where seen to be thriving suddenly became obsolete due to the opening of online retailers such as Amazon and Play.com, this brought a massive hit to brick and mortar stores which can be seen right now due to the closure of both Blockbuster and HMV as most people would rather buy their DvDs from and online retailer instead of travelling out to the store to purchase them, but this is not the only thing that was powering forward online retailers in front of brick and mortar stores as there was also a theory by the name of The Long Tail (2006) by Chris Anderson which came into play. The Long Tail, simply put, states that as stores such as Blockbusters and HMV are limited as to what they can stock they will most likely go for the blockbuster hits first and may stock a few of the lesser known films and Tv series as well, but as online and digital retailers such as Play.com and Amazon are not as restricted with shelf space they can stock a broader spectrum of titles, allowing people who would like to purchase very niche products the chance to with all of these little niche sales almost totalling up to the amount the big blockbuster hits will sell.(More Of Less)
But this is not the only thing that the internet revolution has brought for the Tv and Film industry, Because of the new availability of higher bandwidth packages becoming available things that were just distant ideas such as online video streaming and music streaming where becoming a very near possibility, which as of today sounds ridiculous that a world without on demand video streaming even existed never mind a world without internet entirely but back then this was but a distant dream. Now we take it for granted that sites such as Youtube, Netflix and Lovefilm all exist that we can now watch a massive collection of Tv and Film titles streamed directly to our Home Computers, this created a massive hit for the brick and mortar stores as people did not even have to wait for postal times to watch a massive collection of films now appealing to niche and mainstream markets alike bringing The Long Tail theory back again.
As we can see the new age of digital distribution is being shown to be king in both the TV and film industry, but even they way in which TV is being delivered is not safe in the hands of Netflix. Netflix has very recently launched a new self funded Tv Drama by the name of House of Cards, it is available only on Netflix an has been getting some very positive reviews. But this is not the odd part of what Netflix has done with house of cards, the odd part is the way in which this series has been delivered to the customers. It is customary in TV for a series to be shown with one new episode released each week at a set date and time, and this has been shown to work for countless years helping the audience create a sort of event in which they can play that on this certain day at this certain time is when I watch the episode of this series. They can then also be sure in the knowledge that unless someone else has procured a dodge advanced copy of the series elsewhere that they can have a discussion about the newest episode safely without ruining it for some people who may not have watched the same episode. But this is not the method that Netflix has been using with House of Cards, Netflix has decided to trail out a new delivery system that being that the whole of the first series of House of Cards is instantly available to all Netflix subscribers from the get go, no new episode each week, the whole thing available in one go. This has been met with bot positive and negative views, the positive saying that this is great as it allows people to create their own time for watching as many or as few episode as they would like/have the time for, but many people are also saying that this is ruining the interactive experience that the TV has become with the uprising of Social Media sites(E.g. Twitter and Facebook) meaning that people cannot discuss what is happening in the latest episode being shown as some people may have watched further on and some people may not have reached that point in the series creating massive spoilers for many people.
To conclude there have been many changes to both the Film and TV industry due to the rise of internet technology some of these being positive and some of these being negative. The positives of the internet revolution in the Tv and Film industry are that consumers have now been given a much wider and expansive variety of films to choose from and are also now not limited to what the brick and mortar stores think are going to be selling the best, this means that the consumers now have better experiences in watching films and TV but this is not as good for brick and mortar stores as they as we can see have been left behind and are now redundant in todays current market. Another positive is the ease in which people can now watch TV and film. this is once again a positive for the consumers mostly and a negative for the brick and mortar stores.
The negatives of the internet boom are also bad for distributors and also the content creators themselves as with the rise of digital distribution the pirating scene has also been seen to be growing with this making getting a hold of the newest film and Tv series for free much much easier and almost becoming the norm for some people to get the TV and film that they want. This is very bad for the Film and TV industry as a whole as this means that nobody is getting money for this copy of the the Show / Film meaning that the amount that studios have to produce more content / a sequel might be greatly reduced. Another downside to the internet boom is the downfall of both little and big brick and mortar stores nationwide. Stores as big as HMV and blockbuster are now going into administration as they have not been able to compete with the likes of Play and Amazon in sales and the rise of online streaming sites such as Lovefilm and Netflix has also had a big impact on these strores.
The internet has been a major factor in the advancement of technology in just about every technological sector, and this does include both the TV and the Film Industry in this technological advancement. Before the days of broadband internet being widely available in pretty much every single household it was a very different era for the TV and Film industry, the main form of change coming in the way that TV and Films were being distributed in these times. If you wanted to watch what very well may have been a VHS back then of the most recently released film you would have to travel down to either your nearest local video rental store or visit one of the major retail stores such as Blockbuster and rent a physical copy of the film which would then have to be brought back into the store after a predetermined time or a charge would be incurred. This was the norm in the rental industry up until the internet revolution.
During this time broadband internet was becoming readily available to just about everyone opening up a huge market gap for both the Film and TV industry to grab a hold of. This new age of the internet came two-fold for the Tv and Film industry, firstly in the form of retail shopping. Stores such as Blockbuster and HMV who where seen to be thriving suddenly became obsolete due to the opening of online retailers such as Amazon and Play.com, this brought a massive hit to brick and mortar stores which can be seen right now due to the closure of both Blockbuster and HMV as most people would rather buy their DvDs from and online retailer instead of travelling out to the store to purchase them, but this is not the only thing that was powering forward online retailers in front of brick and mortar stores as there was also a theory by the name of The Long Tail (2006) by Chris Anderson which came into play. The Long Tail, simply put, states that as stores such as Blockbusters and HMV are limited as to what they can stock they will most likely go for the blockbuster hits first and may stock a few of the lesser known films and Tv series as well, but as online and digital retailers such as Play.com and Amazon are not as restricted with shelf space they can stock a broader spectrum of titles, allowing people who would like to purchase very niche products the chance to with all of these little niche sales almost totalling up to the amount the big blockbuster hits will sell.(More Of Less)
But this is not the only thing that the internet revolution has brought for the Tv and Film industry, Because of the new availability of higher bandwidth packages becoming available things that were just distant ideas such as online video streaming and music streaming where becoming a very near possibility, which as of today sounds ridiculous that a world without on demand video streaming even existed never mind a world without internet entirely but back then this was but a distant dream. Now we take it for granted that sites such as Youtube, Netflix and Lovefilm all exist that we can now watch a massive collection of Tv and Film titles streamed directly to our Home Computers, this created a massive hit for the brick and mortar stores as people did not even have to wait for postal times to watch a massive collection of films now appealing to niche and mainstream markets alike bringing The Long Tail theory back again.
As we can see the new age of digital distribution is being shown to be king in both the TV and film industry, but even they way in which TV is being delivered is not safe in the hands of Netflix. Netflix has very recently launched a new self funded Tv Drama by the name of House of Cards, it is available only on Netflix an has been getting some very positive reviews. But this is not the odd part of what Netflix has done with house of cards, the odd part is the way in which this series has been delivered to the customers. It is customary in TV for a series to be shown with one new episode released each week at a set date and time, and this has been shown to work for countless years helping the audience create a sort of event in which they can play that on this certain day at this certain time is when I watch the episode of this series. They can then also be sure in the knowledge that unless someone else has procured a dodge advanced copy of the series elsewhere that they can have a discussion about the newest episode safely without ruining it for some people who may not have watched the same episode. But this is not the method that Netflix has been using with House of Cards, Netflix has decided to trail out a new delivery system that being that the whole of the first series of House of Cards is instantly available to all Netflix subscribers from the get go, no new episode each week, the whole thing available in one go. This has been met with bot positive and negative views, the positive saying that this is great as it allows people to create their own time for watching as many or as few episode as they would like/have the time for, but many people are also saying that this is ruining the interactive experience that the TV has become with the uprising of Social Media sites(E.g. Twitter and Facebook) meaning that people cannot discuss what is happening in the latest episode being shown as some people may have watched further on and some people may not have reached that point in the series creating massive spoilers for many people.
To conclude there have been many changes to both the Film and TV industry due to the rise of internet technology some of these being positive and some of these being negative. The positives of the internet revolution in the Tv and Film industry are that consumers have now been given a much wider and expansive variety of films to choose from and are also now not limited to what the brick and mortar stores think are going to be selling the best, this means that the consumers now have better experiences in watching films and TV but this is not as good for brick and mortar stores as they as we can see have been left behind and are now redundant in todays current market. Another positive is the ease in which people can now watch TV and film. this is once again a positive for the consumers mostly and a negative for the brick and mortar stores.
The negatives of the internet boom are also bad for distributors and also the content creators themselves as with the rise of digital distribution the pirating scene has also been seen to be growing with this making getting a hold of the newest film and Tv series for free much much easier and almost becoming the norm for some people to get the TV and film that they want. This is very bad for the Film and TV industry as a whole as this means that nobody is getting money for this copy of the the Show / Film meaning that the amount that studios have to produce more content / a sequel might be greatly reduced. Another downside to the internet boom is the downfall of both little and big brick and mortar stores nationwide. Stores as big as HMV and blockbuster are now going into administration as they have not been able to compete with the likes of Play and Amazon in sales and the rise of online streaming sites such as Lovefilm and Netflix has also had a big impact on these strores.
Friday, 15 February 2013
What Was Life Like Before Netflix?
How was Television Broadcast?
The way in which television has been broadcast has not been changed in quite some time but has been shown to be a system that has been shown to be quite a successful system, this has been tied and tested to work. The format in which television has been shown is that a series will be shown an episode a week for the whole of a series, this creates a sort of event and routine that people will look forward to each week and get into a routine of watching each week. This has been the way in which TV has been broadcast in the sense of scheduling for a very long time and the only difference in this sceduling is the new approach from Netflix with House Of Cards, delivering all episode of the series in one hit from the word go. The Technical changes in the ay in which TV was broadcast before the internet however are vastly changed in the last decade especially with the digital switch over which finally ceased all analogue transmissions of TV on 24 October 2012 forcing many people to upgrade either thier TV or the format in which they recieve thier TV signals (i.e. Swapping thier analogue Set Top Box for a Digital Set Top Box).
What channels tend to dominate similar genres of TV show to House of Cards?
There are many channels that show Drama on TV but only a few of them are seen to be the place to go for this genre of TV. One of the main Channels that are seen to be the best for Drama and other high quality TV programs is HBO. HBO is an American Premium Cable Television Network that is a subsidary of the Time Warner Company, It was first launched on November 8 1972 and quickly became one of the biggest pay per view broadcasters in America and quickly became associtated with big name TV Shows. As of today HBO broadcast many of the biggest and most anticipated TV shows in america, but due to a new deal with BSkyB a new Channel under the name of Sky Atlantic is now able to broadcast most of these big American TV shows on nearly the same day as the Americans will be recieving them from HBO, these shows include Game Of Thrones, The Sopranos and Broadwalk Empire, This has been a huge deal for Sky viewers in the Uk as it gives them access to all of Americas big shows without the long wait that used to be accosiated with recieving these big shows.
What are the advantages and disadvantages to this system?
The advantages of the new system that Netflix has been experimenting with on House of Cards is that it allows people to watch the entirety of the series when and, also due to the nature of Netflix being a universally accessable service on many devices, where they choose. This means that people are not forced to watch and episode at the same time each week and if they are unable to make it miss it making them feel as if they have missed out on that episode. But on the other hand many people feel as if this is one of the best things about TV, the feeling of having that set in stone event that will happen each week that they can plan and look forward to, with the new system that Netflix are trialing with House of Cards this is no longer possible as there is no set schedule for people to stick to. Another bad point that many people have brought up is that TV has now, due to the rise in social networking, become a very interactive medium. No longer do people watch the latest installment of a TV show and then gather in a group to have a chat around the watercooler about it, but rather while watching the show they are able to tweet or post on other social networking sites their live views and feeling of what is going on in that exact moment of the show, this in turn allows thier friends to get involved with the conversation creating can be seen as an online water cooler moment for that moment in the show.
Due to this I think that the new system that Netflix has been trying out with House of Cards is a good idea in some respects as It allows people to watch as little or as much as they would like whenever and where ever they would like, but due to the fact that this can create huge spoiler moments not allowing people to talk about the show with people who may or may not have watched the episode they have seen the new system can be seen to destroy the social aspect of watching TV which would allow people to have a conversation about the newest episode safe in the knowledge that they had all watched the same episode.
The way in which television has been broadcast has not been changed in quite some time but has been shown to be a system that has been shown to be quite a successful system, this has been tied and tested to work. The format in which television has been shown is that a series will be shown an episode a week for the whole of a series, this creates a sort of event and routine that people will look forward to each week and get into a routine of watching each week. This has been the way in which TV has been broadcast in the sense of scheduling for a very long time and the only difference in this sceduling is the new approach from Netflix with House Of Cards, delivering all episode of the series in one hit from the word go. The Technical changes in the ay in which TV was broadcast before the internet however are vastly changed in the last decade especially with the digital switch over which finally ceased all analogue transmissions of TV on 24 October 2012 forcing many people to upgrade either thier TV or the format in which they recieve thier TV signals (i.e. Swapping thier analogue Set Top Box for a Digital Set Top Box).
What channels tend to dominate similar genres of TV show to House of Cards?
There are many channels that show Drama on TV but only a few of them are seen to be the place to go for this genre of TV. One of the main Channels that are seen to be the best for Drama and other high quality TV programs is HBO. HBO is an American Premium Cable Television Network that is a subsidary of the Time Warner Company, It was first launched on November 8 1972 and quickly became one of the biggest pay per view broadcasters in America and quickly became associtated with big name TV Shows. As of today HBO broadcast many of the biggest and most anticipated TV shows in america, but due to a new deal with BSkyB a new Channel under the name of Sky Atlantic is now able to broadcast most of these big American TV shows on nearly the same day as the Americans will be recieving them from HBO, these shows include Game Of Thrones, The Sopranos and Broadwalk Empire, This has been a huge deal for Sky viewers in the Uk as it gives them access to all of Americas big shows without the long wait that used to be accosiated with recieving these big shows.
What are the advantages and disadvantages to this system?
The advantages of the new system that Netflix has been experimenting with on House of Cards is that it allows people to watch the entirety of the series when and, also due to the nature of Netflix being a universally accessable service on many devices, where they choose. This means that people are not forced to watch and episode at the same time each week and if they are unable to make it miss it making them feel as if they have missed out on that episode. But on the other hand many people feel as if this is one of the best things about TV, the feeling of having that set in stone event that will happen each week that they can plan and look forward to, with the new system that Netflix are trialing with House of Cards this is no longer possible as there is no set schedule for people to stick to. Another bad point that many people have brought up is that TV has now, due to the rise in social networking, become a very interactive medium. No longer do people watch the latest installment of a TV show and then gather in a group to have a chat around the watercooler about it, but rather while watching the show they are able to tweet or post on other social networking sites their live views and feeling of what is going on in that exact moment of the show, this in turn allows thier friends to get involved with the conversation creating can be seen as an online water cooler moment for that moment in the show.
Due to this I think that the new system that Netflix has been trying out with House of Cards is a good idea in some respects as It allows people to watch as little or as much as they would like whenever and where ever they would like, but due to the fact that this can create huge spoiler moments not allowing people to talk about the show with people who may or may not have watched the episode they have seen the new system can be seen to destroy the social aspect of watching TV which would allow people to have a conversation about the newest episode safe in the knowledge that they had all watched the same episode.
Thursday, 14 February 2013
How The Internet Has Changed TV
The internet has changed many many things with the rising speeds of broadband allowing for things that require more and more bandwidth usage Internet streaming of TV and Films is the next big thing that the internet has come to change.
The first thing that most people will think about when asked about Internet streaming of media will inevitably be either Netflix or Lovefilm, with these two companies being at the forefront of the internet streaming market allowing people to watch both TV and Films from a wide variety of devices such as game consoles and mobile devices from a monthly subscription, but only one of these companies is attempting to radically change the way in which TV is being viewed by the general public. I am talking here about Netflix and its newest TV series to be shown "House Of Cards", a political drama which has been produced and funded by Netflix itself to secure the exclusive rights to show the series on its streaming platform.
Netflix gave $100,000,000 to fund the shows production but this is not the odd thing about this series as this has been done by Netflix many times before with series such as Arrested Development, what is odd is the way in which Netflix is releasing the show as they have made all 13 Episodes from Series 1 available to the subscribers of Netflix from Day One. This is a major change to the normal way in which TV series are shown, usually on a one episode a week schedule creating what feels like an event that can be planed each week, but with this new experiment of releasing all episodes at once people have been allowed to watch the whole series from the get go if they so choose. Many people ave said that this could be a very good idea, allowing people who are subscribers of Netflix to watch the whole series of House Of Cards whenever it is convenient for them without having to worry about missing a single episode and then having to catch up which from the figures released just two weeks after the debut saying that House of Cards is the most watched show on Netflix shows that something must be working with the newest model from Netflix, but on the other hand many other people are saying that this is completely the opposite of what TV has been evolving into which is an all new interactive media in which people can tune into the show while either tweeting or posting on facebook live updates about the show which in turn allows others to join in on the conversation, this has been dubbed by many people as the technological water cooler discussion allowing people to have up to date conversations about the newest tv shows.
The first thing that most people will think about when asked about Internet streaming of media will inevitably be either Netflix or Lovefilm, with these two companies being at the forefront of the internet streaming market allowing people to watch both TV and Films from a wide variety of devices such as game consoles and mobile devices from a monthly subscription, but only one of these companies is attempting to radically change the way in which TV is being viewed by the general public. I am talking here about Netflix and its newest TV series to be shown "House Of Cards", a political drama which has been produced and funded by Netflix itself to secure the exclusive rights to show the series on its streaming platform.
Netflix gave $100,000,000 to fund the shows production but this is not the odd thing about this series as this has been done by Netflix many times before with series such as Arrested Development, what is odd is the way in which Netflix is releasing the show as they have made all 13 Episodes from Series 1 available to the subscribers of Netflix from Day One. This is a major change to the normal way in which TV series are shown, usually on a one episode a week schedule creating what feels like an event that can be planed each week, but with this new experiment of releasing all episodes at once people have been allowed to watch the whole series from the get go if they so choose. Many people ave said that this could be a very good idea, allowing people who are subscribers of Netflix to watch the whole series of House Of Cards whenever it is convenient for them without having to worry about missing a single episode and then having to catch up which from the figures released just two weeks after the debut saying that House of Cards is the most watched show on Netflix shows that something must be working with the newest model from Netflix, but on the other hand many other people are saying that this is completely the opposite of what TV has been evolving into which is an all new interactive media in which people can tune into the show while either tweeting or posting on facebook live updates about the show which in turn allows others to join in on the conversation, this has been dubbed by many people as the technological water cooler discussion allowing people to have up to date conversations about the newest tv shows.
Wednesday, 13 February 2013
Distribution and The Web
Distribution and The Web
With the invention of the web many things have been changed. First of all the way in which films and moving images are being delivered into peoples houses. This first started off with sites like Napster.com which was one of the first sites that allowed people to download MP3s and also movies, but with the internet speeds of them days this was either not possible or completely unviable with reports saying that to download a full film would take up to 43 Hours as compared to today where it can take 10 to 15 minutes to download a full 720P BluRay film.
But this is not the only way that the Internet has changed the way in which things have been distributed , the main thing that people will think of when you ask them how the internet has changed the way things have been distributed they will indeed tell you that the Invention of Streaming Films and Television series directly into their living rooms using services such as Internet Connected Smart Tv's, Netflix and Lovefilm has been one of the big changes brought upon by the rise of the internet. This has become by far one of the most used services for getting films and TV shows for many people now as it is just so easily accessed from devices suck as games consoles and your standard PC.
But as with all things there are some bad points with the Distribution of media over the web, this first and most prominent is the threat of Internet Piracy within the Distribution of media. This has been shown to be one of the main ways in which people now get their Music, Film and TV files from. This is very bad for the media industry as it is taking a very large amount of money from the companies that should be selling these products and in turn the companies that have produced the products.
With the invention of the web many things have been changed. First of all the way in which films and moving images are being delivered into peoples houses. This first started off with sites like Napster.com which was one of the first sites that allowed people to download MP3s and also movies, but with the internet speeds of them days this was either not possible or completely unviable with reports saying that to download a full film would take up to 43 Hours as compared to today where it can take 10 to 15 minutes to download a full 720P BluRay film.
But this is not the only way that the Internet has changed the way in which things have been distributed , the main thing that people will think of when you ask them how the internet has changed the way things have been distributed they will indeed tell you that the Invention of Streaming Films and Television series directly into their living rooms using services such as Internet Connected Smart Tv's, Netflix and Lovefilm has been one of the big changes brought upon by the rise of the internet. This has become by far one of the most used services for getting films and TV shows for many people now as it is just so easily accessed from devices suck as games consoles and your standard PC.
But as with all things there are some bad points with the Distribution of media over the web, this first and most prominent is the threat of Internet Piracy within the Distribution of media. This has been shown to be one of the main ways in which people now get their Music, Film and TV files from. This is very bad for the media industry as it is taking a very large amount of money from the companies that should be selling these products and in turn the companies that have produced the products.
Crowd Sourcing Questions
What is Jeff Howe's Definition of Crowd Sourcing?
Crowd sourcing is the act of company taking a function one performed by employees and outsourcing it to an undefined network of people, this can lead to a job being performed collaboratively although often usually undertaken by sole individuals.
What does the video believe is the key to successful crowd-sourcing?
Jeff Howe explains within this video that the key to crowd sourcing is the communities in which it is being done. He explains that the communities are the building blocks of crowd sourcing and also shows that crowds can now self manage themselves to create lots of content.
Why do "crowds" form on the internet? Are you part of an online crowd- if so which?
Acording to Jeff Howe, the main reason that Crowds form on the internet is due to one thing, A Shared interest. It all starts with a shared interest in what can just about be anything, be this football or heavy metal. These communities can then get together and talk about the interest that they have in common be it either by IM messages or Forums.
What are the crucial terms in Jeff Howes idea of crowd-sourcing? why is this crucial?
The Crucial Terms in Jeff Howe's Crowdsourcing video are Open Call and Undefined. This in simple terms means that even the person you think may be the best person for the job may not actually be the best person for the job.
Name two reasons why this type of Crowd Sourcing is now possible?
Crowd sourcing is now available due to many reasons. The first being the internet being more and more accessed by everybody, this leads to more and more people being able to contribute to other communities that they have a shared interest in. Another reason that Crowd Sourcing is now possible is that the technology is now cheaper and also more availble to everybody, the exmaple that he gave within the video was photography. This is because the digital SLR cameras are very easy to get a hold of and now amateur photographers can contribute to communities such as the stock photo communities.
How Effective do you believe it to be?
I believe that the idea of crowd sourcing is very good, but there are some faults within it. First of all the idea of getting information and other materials such as photos and videos from crowd sourcing is very good as it will usually give a large amount of informaiton and due to the wisdom of crowd effect the information is usually of a good quality. But there are always people out there that will use this to deface the information, looking at wikipedia you can see people changing the information just for fun.
What do you think is the motivation behind this?
The main montivation for the crowd sourcing effect is that idea of people creating communities due to a shared interest. This drives people forward to get the information together in a large quantity and also drives them to get the best quality information for the shared interest?
Name three advantages and disadvantages of a Crowd Sourcing?
Advantages:
1) In a business sense crowd sourcing can be used to gather information and get jobs done quicker and usually for a cheaper price.
2) Crowd sourcing can be used to get amateurs into a market that may be dominted by one larger company. (Think about Walter The Whale)
3) Crowd sourcing can be used as a great marketing tool within the market.
Disadvantages:
1) Crowd sourcing may bring the wrong information which will then be useless for the task that it was originally intended.
2) Crowd sourcing may be used against you, looking at the LG Design crowd sourcing which a company like nokia could then look at and then use for thier phone
3) Lastly crowd sourcing may result in bad publicity if not done correctly harming the image of the company that is conducting it.
Crowd Sourcing Case Study
The most recent example of a good crowd sourcing campaign that I can find is the Ford Focus advertisment campaign. Ford has created the first ever fully spectator filmed commerical, this was done by spectators filming two drivers racing Ford Focuses through narrow streets in Key West. Not only that but Ford flew eight of the most active users from the Ford Facebook page out to experience the commercial shooting and also take part within this. This is a very good example of crowd sourcing as it shows just what can be done using the power of crowd sourcing to its fullest, it also shows that the biggest companies know how to use crowd sourcing to their advantage to create the best form of advertising that they can.
Crowd sourcing is the act of company taking a function one performed by employees and outsourcing it to an undefined network of people, this can lead to a job being performed collaboratively although often usually undertaken by sole individuals.
What does the video believe is the key to successful crowd-sourcing?
Jeff Howe explains within this video that the key to crowd sourcing is the communities in which it is being done. He explains that the communities are the building blocks of crowd sourcing and also shows that crowds can now self manage themselves to create lots of content.
Why do "crowds" form on the internet? Are you part of an online crowd- if so which?
Acording to Jeff Howe, the main reason that Crowds form on the internet is due to one thing, A Shared interest. It all starts with a shared interest in what can just about be anything, be this football or heavy metal. These communities can then get together and talk about the interest that they have in common be it either by IM messages or Forums.
What are the crucial terms in Jeff Howes idea of crowd-sourcing? why is this crucial?
The Crucial Terms in Jeff Howe's Crowdsourcing video are Open Call and Undefined. This in simple terms means that even the person you think may be the best person for the job may not actually be the best person for the job.
Name two reasons why this type of Crowd Sourcing is now possible?
Crowd sourcing is now available due to many reasons. The first being the internet being more and more accessed by everybody, this leads to more and more people being able to contribute to other communities that they have a shared interest in. Another reason that Crowd Sourcing is now possible is that the technology is now cheaper and also more availble to everybody, the exmaple that he gave within the video was photography. This is because the digital SLR cameras are very easy to get a hold of and now amateur photographers can contribute to communities such as the stock photo communities.
How Effective do you believe it to be?
I believe that the idea of crowd sourcing is very good, but there are some faults within it. First of all the idea of getting information and other materials such as photos and videos from crowd sourcing is very good as it will usually give a large amount of informaiton and due to the wisdom of crowd effect the information is usually of a good quality. But there are always people out there that will use this to deface the information, looking at wikipedia you can see people changing the information just for fun.
What do you think is the motivation behind this?
The main montivation for the crowd sourcing effect is that idea of people creating communities due to a shared interest. This drives people forward to get the information together in a large quantity and also drives them to get the best quality information for the shared interest?
Name three advantages and disadvantages of a Crowd Sourcing?
Advantages:
1) In a business sense crowd sourcing can be used to gather information and get jobs done quicker and usually for a cheaper price.
2) Crowd sourcing can be used to get amateurs into a market that may be dominted by one larger company. (Think about Walter The Whale)
3) Crowd sourcing can be used as a great marketing tool within the market.
Disadvantages:
1) Crowd sourcing may bring the wrong information which will then be useless for the task that it was originally intended.
2) Crowd sourcing may be used against you, looking at the LG Design crowd sourcing which a company like nokia could then look at and then use for thier phone
3) Lastly crowd sourcing may result in bad publicity if not done correctly harming the image of the company that is conducting it.
Crowd Sourcing Case Study
The most recent example of a good crowd sourcing campaign that I can find is the Ford Focus advertisment campaign. Ford has created the first ever fully spectator filmed commerical, this was done by spectators filming two drivers racing Ford Focuses through narrow streets in Key West. Not only that but Ford flew eight of the most active users from the Ford Facebook page out to experience the commercial shooting and also take part within this. This is a very good example of crowd sourcing as it shows just what can be done using the power of crowd sourcing to its fullest, it also shows that the biggest companies know how to use crowd sourcing to their advantage to create the best form of advertising that they can.
Thursday, 7 February 2013
Does Web 2.0 Exist?
World Wide Web creater Tim Berners-Lee seems to think that the Term of Web 2.0 is just useless concept. Tim Berners-Lee believes that it is not entirely fair to be comparing them earlier web to this 'Web 2.0' concept as even when the internet was just starting to be used he reassured that the main use W3 was to connect people and not just computers as people are saying. He goes on further to say that all of this 'Web 2.0' hype was built off of the standards which were by all of people working on 'Web 1.0'.
Later on in the article Tim Berners-Lee makes the point that You cant argue that sites made in Web 1.0 are quantitatively different to the sites that are now being marketed as Web 2.0 making it a term to describe something that has been around since the birth of the World Wide Web itself.
Later on in the article Tim Berners-Lee makes the point that You cant argue that sites made in Web 1.0 are quantitatively different to the sites that are now being marketed as Web 2.0 making it a term to describe something that has been around since the birth of the World Wide Web itself.
Film Industry and the Internet
Positives
- It makes it easier for film companies to promote their films (websites, YouTube, pop-up’s, etc.)
- Films made available to download on iTunes/Netflix, etc.
- Free downloads for audiences.
- Audiences can view films from the comfort of their own home.
- Opens films to a wider audience.
- The audience is in control of the film, not the producers.
- Easier to get independent films promoted.
Negatives
- Free but illegal downloads are harming the jobs of those in the film industry.
- The cinema industry is in decline and struggling with ticket sales.
- Criminals benefit from Internet piracy.
- Illegal downloading forces cinema chains to increase ticket prices.
Film Case Study - Django Unchained.
Can It Be Downloaded? Where From?
Django Unchained can indeed be downloaded from many different sources on the internet, even though this is a relatively new production. This could be due to many thing one of these being people creating "Cam" copies of the film and sharing these Online or that the Dvd/BluRay being released in another country earlier. Sites such as Thepiratebay and Isohunt are hosting many different copies of the film ready to be downloaded and watched in the highest quality.
How many screens is it being shown on?
Django Unchained is being shown across many many screens. In the opening weekend it is said to be shown on about 3010 Screens and has been estimated to has made $30,688,000.
Is it being shown in Print of Digital?
Django Unchained is being shown Digitally in all of the screens that it is being shown on.
What types of film are being shown on User Generated Sites?
There are many different types of film that can be shown on the User Generated sites depending on the community that the site is built around. Mostly you will see Short films of pretty much every genre, but once again depending on the majority of the community, created by budding directors shown on these User Generated sites. But many different full length independent films may also be found on these sites as well even though many people will not have heard of them.
Are Audiences Remixing Trailers? If so why?
Yes it can be said the audiences are Remixing the trailers that have been created for many different film productions. This can also be done for many reasons, one of these being to create spoofs and parodies of the trailer which people can then upload to sites such as YouTube for other people to watch have use as entertainment. Another use would be to generally use Video Editing software to change the trailer creating a new trailer or just as practice for the software. The first reason is usually the main reason in which people remix trailers.
Development Of The Internet
1) When was the World Wide Web concieved by Tim Berners-Lee?
The World Wide Web was first brought into the main public domain in 1989, the year in which Tim Berners-Lee while working for CERN released the first network based implementation of the Hypertext Concept.
2) When the first website was launched and what it featured?
The very first website was launched by Tim Berners-Lee in 1991, and was launched to first show what the WWW (W3) was capable of and explain how to use it.
3) What was the First Banner Ad on the Internet?
The first banner ad on the Internet was sold by Global Network Navigator to a law firm. This was done in 1993 and was the first ever click-able ad and the invention of the name Banner Ad.
4) When was Youtube Launched?
Youtube was first launched in February of 2005 and was created by 3 former PayPal employees. It was the first site on the web that allowed users to Upload and watch videos freely. YouTube has now been acquired by Google for $1.65Bn in Google Stock.
5) When was Google Launched?
Google was started in 1996 and started life as a research project by two PhD Students in California. The domain of Google.com was registered on September 15 1997 and the company was first incorporated on September 4 1998 being ran from a garage in California. Google today is one of the biggest technology companies in the world.
6) When was Broadband Internet Connection widely available, and how did it change online habits?
Broadband Internet is only a very recent advancement in technology looking back. It started being using in 1990 but was starting to become widely available to most residential areas in around about 2001. This changed the way in which people used the internet forever, no longer did people have to use dial up internet waiting for the modem to dial before being able to surf the net all with the constant worry that someone way use the phone and close the connection at any time. It also allowed people to much more with their internet such as play online games and talk over the internet with the increased bandwidth that they now had.
7) When was Amazon.com launched?
Amazon was first founded in July of 1994 by Jeff Bezos, and officially went online for the public to use in 1995. Amazon has very quickly become one of the largest online retailers of today and is a household name for a very large range of products (Long Tail Theory).
8) When did the Term Web 2.0 become used?
Even though the term Web 2.0 was coined in 1999 being used to describe websites that where more than just a stationary image, the Term did no reappear until about 2002 and again in 2004 when the worlds first Web 2.0 conference was hosted.
The World Wide Web was first brought into the main public domain in 1989, the year in which Tim Berners-Lee while working for CERN released the first network based implementation of the Hypertext Concept.
2) When the first website was launched and what it featured?
The very first website was launched by Tim Berners-Lee in 1991, and was launched to first show what the WWW (W3) was capable of and explain how to use it.
3) What was the First Banner Ad on the Internet?
The first banner ad on the Internet was sold by Global Network Navigator to a law firm. This was done in 1993 and was the first ever click-able ad and the invention of the name Banner Ad.
4) When was Youtube Launched?
Youtube was first launched in February of 2005 and was created by 3 former PayPal employees. It was the first site on the web that allowed users to Upload and watch videos freely. YouTube has now been acquired by Google for $1.65Bn in Google Stock.
5) When was Google Launched?
Google was started in 1996 and started life as a research project by two PhD Students in California. The domain of Google.com was registered on September 15 1997 and the company was first incorporated on September 4 1998 being ran from a garage in California. Google today is one of the biggest technology companies in the world.
6) When was Broadband Internet Connection widely available, and how did it change online habits?
Broadband Internet is only a very recent advancement in technology looking back. It started being using in 1990 but was starting to become widely available to most residential areas in around about 2001. This changed the way in which people used the internet forever, no longer did people have to use dial up internet waiting for the modem to dial before being able to surf the net all with the constant worry that someone way use the phone and close the connection at any time. It also allowed people to much more with their internet such as play online games and talk over the internet with the increased bandwidth that they now had.
7) When was Amazon.com launched?
Amazon was first founded in July of 1994 by Jeff Bezos, and officially went online for the public to use in 1995. Amazon has very quickly become one of the largest online retailers of today and is a household name for a very large range of products (Long Tail Theory).
8) When did the Term Web 2.0 become used?
Even though the term Web 2.0 was coined in 1999 being used to describe websites that where more than just a stationary image, the Term did no reappear until about 2002 and again in 2004 when the worlds first Web 2.0 conference was hosted.
Wednesday, 30 January 2013
Obama Twitter Campaign
In 2008 Obama took to twitter in the hopes of helping to secure money for his fundraising campaign, and accoring to many sources including Time Magazine this was one of the main reasons he was able to win the campaign as he did. The reason for this was simple, even though Obama's rivals had more big money backers than he did, Obama's twitter campaign brought in more small money backing though the use of email, mobile, website and of course Social Media sites such as twitte and facebook. It has been shown that in 2008 Obama raised $500Mil for his campaign, $403Mil of which was funded by digital means.
Wikinomics Activity
Peering - This is the way of sharing information and data on the internet using a P2P network, This can be good for businesses such as Netflix whom can use this as an underlying business model for the company delivering the products that they sell, e.g. Films Streaming Online. But this can also be a bad thing as whole piracy groups circulate the products that they crack using P2P torrent networks such as thepiratebay and demonoid, which can be easily downloaded using a bittorrent client with the smallest of knowledge.
Free Creativity - A good example of Free Creativity would be Youtube, this is a good example as as Youtube allows users to upload whatever they want for the whole world to see. It allows people to remix things that are already out there which can be seen in the many parodies that have been uploaded to youtube.
Democratised - It is widely seen that the information within in the internet is delivered in a way that is very democratic. This can be seen through the use of websites such as wikipedia, all of the information that is stored on this website is available free of charge to anybody that can access the internet, it can also be editted by anybody who can visit these pages. This very closely links into the idea of peering as this is how the information is being shared for free throughout the internet.
Thinking Globally - People say that thinking globally on the internet is inevitable. The internet has been said to be the 'World's Biggest Coffee House' meaning that it is a place that in which people can go and find like minded people to talk about their interests with. This can easily be seen through the use of internet forums and also websites like Reddit which has a different subreddit for just about everything.
The Perfect Storm - People say that the use of technology (Web 2.0), demographics and the economics results in what Wikinomics is calling the perfect storm. Any company which would not take advantage of this would be 'A Small Fishing Boat On a Small Sea During a Storm' an example of this would be Blockbusters, a company that did not use any form of Web 2.0 technology and because of this could not keep up with the competition from stores such as Amazon whom use Web 2.0 to its full potential.
Free Creativity - A good example of Free Creativity would be Youtube, this is a good example as as Youtube allows users to upload whatever they want for the whole world to see. It allows people to remix things that are already out there which can be seen in the many parodies that have been uploaded to youtube.
Democratised - It is widely seen that the information within in the internet is delivered in a way that is very democratic. This can be seen through the use of websites such as wikipedia, all of the information that is stored on this website is available free of charge to anybody that can access the internet, it can also be editted by anybody who can visit these pages. This very closely links into the idea of peering as this is how the information is being shared for free throughout the internet.
Thinking Globally - People say that thinking globally on the internet is inevitable. The internet has been said to be the 'World's Biggest Coffee House' meaning that it is a place that in which people can go and find like minded people to talk about their interests with. This can easily be seen through the use of internet forums and also websites like Reddit which has a different subreddit for just about everything.
The Perfect Storm - People say that the use of technology (Web 2.0), demographics and the economics results in what Wikinomics is calling the perfect storm. Any company which would not take advantage of this would be 'A Small Fishing Boat On a Small Sea During a Storm' an example of this would be Blockbusters, a company that did not use any form of Web 2.0 technology and because of this could not keep up with the competition from stores such as Amazon whom use Web 2.0 to its full potential.
Wednesday, 23 January 2013
Brand / Ross Prank Call
http://www.youtube.com/watch?v=U7IHJ66wj9g
What, in your opinion, was the problem with this broadcast?
The problem with this broadcast, in my own opinion, is that is is a blatant harrassment of an elderly gentlemen which is against the regulation rules of OFCOM. From listening to the recording of the Brand/Ross prank call, you can clearly see that both of the presenters on the show are both participating with the call, with Ross even saying the Brand F***** Sachs Grand Daughter.
Why was this particular case of blatant disregard of OFCOM's regulations highlighted?
I believe that this particular case was highlighted as a blatant disregard of OFCOM's for one reason mainly. This is because this was broadcast on BBC Radio 2, a radio station that is widely regarded for very traditional and toned down broadcaster is now shown to be broadcasting lewd shows with bad language and blatant harrrassment of an elderly gentlemen that is against the regulation of OFCOM.
What was hoped would be gained?
Was it right to punish Brand / Ross? Why?
What do you think should have happened to Brand / Ross?
Does this case highlight the need to regulate the Media?
What, in your opinion, was the problem with this broadcast?
The problem with this broadcast, in my own opinion, is that is is a blatant harrassment of an elderly gentlemen which is against the regulation rules of OFCOM. From listening to the recording of the Brand/Ross prank call, you can clearly see that both of the presenters on the show are both participating with the call, with Ross even saying the Brand F***** Sachs Grand Daughter.
Why was this particular case of blatant disregard of OFCOM's regulations highlighted?
I believe that this particular case was highlighted as a blatant disregard of OFCOM's for one reason mainly. This is because this was broadcast on BBC Radio 2, a radio station that is widely regarded for very traditional and toned down broadcaster is now shown to be broadcasting lewd shows with bad language and blatant harrrassment of an elderly gentlemen that is against the regulation of OFCOM.
What was hoped would be gained?
Was it right to punish Brand / Ross? Why?
What do you think should have happened to Brand / Ross?
Does this case highlight the need to regulate the Media?
Tuesday, 22 January 2013
Press Complaints Commission
In 2012 what proportion of complaints made to the PCC where about accuracy in reporting?
In 2012 the proportion of complaints made to the PCC about the accuracy in reports was 61%.
What proportion of complaints where related to intrusion into privacy?
In 2012 the proportion of complaints made to the PCC about the intrusion of privacy was 15%.
Who was the code drawn up by?
The code was drawn up by the editors themselves and also covers the way in which the news is gathered by the journalists and editors and also how this news is reported.
How do the PCC justify their self regulation of their industry?
How is the PCC funded?
The PCC is funded via newspaper and magazines. A levy is also raised by the Press Standard Board of Finance which helps to pay for the PCC, also the PCC receives no funding from the Government at all. This does not make much sense as the PCC will be less obligated to punish newspapers and magazines more severely with fines etc as they are the ones that are paying for the PCC itself.
List the 16 main headings of the code of practise of the PCC
The sixteen main headings are:
- Accuracy
- Opportunity to reply
- Privacy
- Harassment
- Intrusion into grief or shock
- Children
- Children in sex cases
- Hospitals
- Reporting in crime
- Clandestine devices and subterfuge
- Victims of sexual assault
- Discrimination
- Financial Journalism
- Confidential Sources
- Witness Payments In Criminal Trails
- Payment To Criminals
http://www.insidehousing.co.uk/care/pcc-to-investigate-daily-mail%E2%80%99s-homelessness-claims/6522635.article
Friday, 18 January 2013
ASA Research
What is the stated purpose of the ASA?
The ASA regulate the UK advertising across a lot of forms of media, these include the printed media, broadcasted media, directed marketing and internet advertisements, their work includes acting on complaints and pro-actively checking the media to take action against misleading, harmful or offensive advertisements.
When did the ASA take on responsibility for regulating advertisements on TV and Radio?
The ASA did not always have the responsibility of regulating the TV and Radio advertisements, it mainly regulated the advertisements in the printed media, but in November of 2004 the ASA was handed the control regulations responsibilities for TV and Radio advertisements from the state bodies who were the former regulatory body for advertisements.
What had it previously regulated?
Before 2004 the ASA still regulated media advertisements but it did this for a significantly smaller amount of the industry, so before they could regulate the adverts within the broadcasted media (Radio and Television), the internet and directed marketing they could only regulate one form of media. The media that they could regulate was the printed media , such as newspapers and magazines.
Example
http://www.marketingweek.co.uk/news/asa-to-investigate-sexist-asda-ad/4004700.article
The ASA regulate the UK advertising across a lot of forms of media, these include the printed media, broadcasted media, directed marketing and internet advertisements, their work includes acting on complaints and pro-actively checking the media to take action against misleading, harmful or offensive advertisements.
When did the ASA take on responsibility for regulating advertisements on TV and Radio?
The ASA did not always have the responsibility of regulating the TV and Radio advertisements, it mainly regulated the advertisements in the printed media, but in November of 2004 the ASA was handed the control regulations responsibilities for TV and Radio advertisements from the state bodies who were the former regulatory body for advertisements.
What had it previously regulated?
Before 2004 the ASA still regulated media advertisements but it did this for a significantly smaller amount of the industry, so before they could regulate the adverts within the broadcasted media (Radio and Television), the internet and directed marketing they could only regulate one form of media. The media that they could regulate was the printed media , such as newspapers and magazines.
Example
http://www.marketingweek.co.uk/news/asa-to-investigate-sexist-asda-ad/4004700.article
Thursday, 17 January 2013
BlockBusted, Blockbuster Goes Into Administration
Blockbuster have also been in the news this week as they have followed suit and also have gone into administration. Blockbusters UK arm of the company is the second major media outlet this week to go into administration and has put around 4000 jobs on the line because of this. The company said that this was mainly due to the upcoming rise of the digital distribution services such as netflix that can not only get the films to the customer instantly but also deliver more niche products directly to the customer as well.
HMV Going Into Administration
HMV has been in the news constantly this week due to the fact that the the music mega-chain has now gone into administraction, this is very bad news as this now means thatb the last major music chain on the high street will now cease to exist if something is not done soon. It is also sad as HMV is the main place the people have bought their first CD and as such holds a place dear in many people hearts.
This does not come as a surprise as the other big boys in the high street music industry such as Virgin Megastores, Tower and Zavvi have already fallen and disappeared from the high street thanks to the rise of the digital media services.
Chris Andersons Long Tail Theory can be applied to HMV and may also explain partially why the brick and mortar shops may have fallen. As HMV only have limited shelf space within their stores they cannot afford to stock the more niche products as they will not sell as well as the chart toppers, where as people can find all of the niche products they want on the internet based stores which according to the long tail theory adding up all of these niche sales will equal the amount of profit from the higher selling products.
This does not come as a surprise as the other big boys in the high street music industry such as Virgin Megastores, Tower and Zavvi have already fallen and disappeared from the high street thanks to the rise of the digital media services.
Chris Andersons Long Tail Theory can be applied to HMV and may also explain partially why the brick and mortar shops may have fallen. As HMV only have limited shelf space within their stores they cannot afford to stock the more niche products as they will not sell as well as the chart toppers, where as people can find all of the niche products they want on the internet based stores which according to the long tail theory adding up all of these niche sales will equal the amount of profit from the higher selling products.
Twitter Stories Research
Justin Bieber fans want Selena Gomez to die
Many times we have tried to convince ourselves that the Beliebers aren’t so bad. They’re just little girls, right? Just as we loved New Kids on the Block and JTT, they love Justin. Right? Well, maybe not. Now that Bieber is dating Selena Gomez, some of his biggest fans are tweeting death threats to the 18-year-old singer/actress. Hey, children? Not okay. In fact, the FBI has gotten involved, and some of these girls may face jail time.
Twitter is a great way to keep up with your favorite Olympic athletes as they give insight into their sports and life in the Olympic Village, and occasionally spray racist vitriol, as Swiss soccer player Michel Morganella did on Monday, getting himself expelled. After an inappropriate missive on Monday in which he described South Koreans as a "bunch of mentally handicapped retards," the Swiss team sent Morganella home.
Many times we have tried to convince ourselves that the Beliebers aren’t so bad. They’re just little girls, right? Just as we loved New Kids on the Block and JTT, they love Justin. Right? Well, maybe not. Now that Bieber is dating Selena Gomez, some of his biggest fans are tweeting death threats to the 18-year-old singer/actress. Hey, children? Not okay. In fact, the FBI has gotten involved, and some of these girls may face jail time.
Twitter is a great way to keep up with your favorite Olympic athletes as they give insight into their sports and life in the Olympic Village, and occasionally spray racist vitriol, as Swiss soccer player Michel Morganella did on Monday, getting himself expelled. After an inappropriate missive on Monday in which he described South Koreans as a "bunch of mentally handicapped retards," the Swiss team sent Morganella home.
Some complete moron responded to Daley's fourth-place finish in synchronized diving on Monday by saying the 18-year old let his father down by not earning a spot on the medal stand.
The Olympian's dad died of brain cancer last year.
A subsequent Tweet from the same user said he was going to "find" Daley and "drown" him in the pool, which caught the attention of local police. They have reportedly arrested a 17-year old "on suspicion of malicious communications" in relation to his Twitter posts.
In England, Tweeting messages believed to be menacing, offensive or indecent can lead to prosecution. That may violate the First Amendment in the U.S., but would anyone really object if some idiot such as this is thrown in jail?
Although the content of this twitter message is a negative one, the outcome is good because as Twitter is a public social networking site the police where able to arrest the user that left this comment on the Olympic Athelete's twitter feed.
Kate Middleton: Nude photos are lauched on twitter where many poeple have seen it now, it was taken by the French adn shown in one its magazines however this image was then released on twitter by the public. As although it can be banned via news article on twitter in cannot.
Amazon AutoRip and Play.com Closing Research
Amazon Link:
/http://news.cnet.com/8301-1023_3-57563243-93/amazon-lets-rip-with-autorip-music-service/
http://www.bbc.co.uk/news/technology-20972027
Definition:
Amazon has added a new technology to its services called AutoRip. AutoRip is a new service that is only available in the US as of now and is designed to try and take the reigns from Apple in the music business. AutoRip allows users that have bought physical copies of CDs from amazon to listen to the digital versions of the tracks that will will be automatically stored on their amazon cloud account and can be played using the online amazon player in a web browser or using an android, iPhone Kindle Fire and Other tablets.
Play.com Links:
http://www.bbc.co.uk/news/world-europe-jersey-20953357
Definition:
Jersey based Play.com have announced that they will no longer be seling products directly to customers anymore. This is due to the closing of the Low Value Consignment Relief that would allow stores to sell products that are lower than £15 in value VAT Free. It has been said that all 147 Staff from the Jersey based office are to be made redundant as well as 67 staff from the Cambridge and Bristol offices. The closing of the Low Value Consignment Relief loophole has been a major hammer blow to the company causing many redundancies and may harm the business further as the only people selling items on Play.com will now be third parties.
(Work done by Tom C and Josh F)
/http://news.cnet.com/8301-1023_3-57563243-93/amazon-lets-rip-with-autorip-music-service/
http://www.bbc.co.uk/news/technology-20972027
Definition:
Amazon has added a new technology to its services called AutoRip. AutoRip is a new service that is only available in the US as of now and is designed to try and take the reigns from Apple in the music business. AutoRip allows users that have bought physical copies of CDs from amazon to listen to the digital versions of the tracks that will will be automatically stored on their amazon cloud account and can be played using the online amazon player in a web browser or using an android, iPhone Kindle Fire and Other tablets.
Play.com Links:
http://www.bbc.co.uk/news/world-europe-jersey-20953357
Definition:
Jersey based Play.com have announced that they will no longer be seling products directly to customers anymore. This is due to the closing of the Low Value Consignment Relief that would allow stores to sell products that are lower than £15 in value VAT Free. It has been said that all 147 Staff from the Jersey based office are to be made redundant as well as 67 staff from the Cambridge and Bristol offices. The closing of the Low Value Consignment Relief loophole has been a major hammer blow to the company causing many redundancies and may harm the business further as the only people selling items on Play.com will now be third parties.
(Work done by Tom C and Josh F)
Wednesday, 16 January 2013
Ofcom Regulation
Which media does Ofcom handle complaints about?
Ofcom regulates many different forms of media across the whole industry. This is ranging from Television and Radio to Telephone and Broadband services. Ofcom also regulates the post with the offshoot of the division called Postcomm. As Ofcom regulates many different types of media this could be a bit of a problem as they would have to regulate a lot of media and can not just focus on one media format.
What aspects of a programme broadcast on commercial radio and TV can consider?
The aspects that Ofcom can consider about TV and commercial radio are a wide variety. This can range from the content of the programme or commercial radio broadcast to the quality of the content being provided.
What issues can consider relating to programmes broadcast by the BBC?
With the BBC's license fee funded broadcasts Ofcom can only regulate certain things with these broadcasts, the BBC Trust is in charge of regulating the broadcasts of the BBC. The criteria that Ofcom can regulate are:
What issues can it consider relating to sponsorship?
Ofcom can regulate the sponsorship of programs to ensure that unsuitable sponsorships can be prevented. This is done by looking into these areas:
What sanctions can it impose on media institutions?
There are several different sanctions that Ofcom can give to broadcasters depending on the severity of the offence that they have committed. On the lower end of the scale Ofcom can tell a broadcaster not to show repeats of a certain programme or to show the the summary of the Ofcom investigation and the outcome of this. On the other end of the scale, Ofcom has the power to fine broadcasters and as a very last resort can take their license to broadcast.
What is not within its remit?
Even though Ofcom regulates a lot of things within the media industry there are several things that are out of their hands, these are:
In September of 2012, The TV Watchdog Ofcom A Lady Gaga song performed by Alison Brunton. Ofcom recieved over 35 complaints about the segments all about the impact of the performance of Alisons two teenagers who are shown to be distressed by this. Full Story Here.
Ofcom regulates many different forms of media across the whole industry. This is ranging from Television and Radio to Telephone and Broadband services. Ofcom also regulates the post with the offshoot of the division called Postcomm. As Ofcom regulates many different types of media this could be a bit of a problem as they would have to regulate a lot of media and can not just focus on one media format.
What aspects of a programme broadcast on commercial radio and TV can consider?
The aspects that Ofcom can consider about TV and commercial radio are a wide variety. This can range from the content of the programme or commercial radio broadcast to the quality of the content being provided.
What issues can consider relating to programmes broadcast by the BBC?
With the BBC's license fee funded broadcasts Ofcom can only regulate certain things with these broadcasts, the BBC Trust is in charge of regulating the broadcasts of the BBC. The criteria that Ofcom can regulate are:
- Protection of Under 18s
- Harm and Offence
- Avoidance of inciting crime and disorder
- Responsible approach to religious content
- Prohibition of use of images of very brief duration
- Fairness
- Piracy
What issues can it consider relating to sponsorship?
Ofcom can regulate the sponsorship of programs to ensure that unsuitable sponsorships can be prevented. This is done by looking into these areas:
- Transparency to ensure sponsorship arrangements are transparent.
- Separation to ensure that sponsorship messages are separate from programmes and to maintain a distinction between advertising and sponsorship.
- Editorial independence to ensure that the broadcaster maintains editorial
What sanctions can it impose on media institutions?
There are several different sanctions that Ofcom can give to broadcasters depending on the severity of the offence that they have committed. On the lower end of the scale Ofcom can tell a broadcaster not to show repeats of a certain programme or to show the the summary of the Ofcom investigation and the outcome of this. On the other end of the scale, Ofcom has the power to fine broadcasters and as a very last resort can take their license to broadcast.
What is not within its remit?
Even though Ofcom regulates a lot of things within the media industry there are several things that are out of their hands, these are:
- Disputes between you and your telecoms provider.
- Premium-rate services, including mobile-phone and text services and ringtones.
- The content within adverts.
- Complaints about BBC programmes accuracy.
- BBC License Fee
- Post Offices
- Newspapers and Magazines.
In September of 2012, The TV Watchdog Ofcom A Lady Gaga song performed by Alison Brunton. Ofcom recieved over 35 complaints about the segments all about the impact of the performance of Alisons two teenagers who are shown to be distressed by this. Full Story Here.
Friday, 11 January 2013
Research - Amazon AutoRip and Play.com Closing
Amazon Link:
/http://news.cnet.com/8301-1023_3-57563243-93/amazon-lets-rip-with-autorip-music-service/
http://www.bbc.co.uk/news/technology-20972027
Definition:
Amazon has added a new technology to its services called AutoRip. AutoRip is a new service that is only available in the US as of now and is designed to try and take the reigns from Apple in the music business. AutoRip allows users that have bought physical copies of CDs from amazon to listen to the digital versions of the tracks that will will be automatically stored on their amazon cloud account and can be played using the online amazon player in a web browser or using an android, iPhone Kindle Fire and Other tablets.
Play.com Links:
http://www.bbc.co.uk/news/world-europe-jersey-20953357
Definition:
Jersey based Play.com have announced that they will no longer be seling products directly to customers anymore. This is due to the closing of the Low Value Consignment Relief that would allow stores to sell products that are lower than £15 in value VAT Free. It has been said that all 147 Staff from the Jersey based office are to be made redundant as well as 67 staff from the Cambridge and Bristol offices. The closing of the Low Value Consignment Relief loophole has been a major hammer blow to the company causing many redundancies and may harm the business further as the only people selling items on Play.com will now be third parties.
(Work done by Tom C and Josh F)
/http://news.cnet.com/8301-1023_3-57563243-93/amazon-lets-rip-with-autorip-music-service/
http://www.bbc.co.uk/news/technology-20972027
Definition:
Amazon has added a new technology to its services called AutoRip. AutoRip is a new service that is only available in the US as of now and is designed to try and take the reigns from Apple in the music business. AutoRip allows users that have bought physical copies of CDs from amazon to listen to the digital versions of the tracks that will will be automatically stored on their amazon cloud account and can be played using the online amazon player in a web browser or using an android, iPhone Kindle Fire and Other tablets.
Play.com Links:
http://www.bbc.co.uk/news/world-europe-jersey-20953357
Definition:
Jersey based Play.com have announced that they will no longer be seling products directly to customers anymore. This is due to the closing of the Low Value Consignment Relief that would allow stores to sell products that are lower than £15 in value VAT Free. It has been said that all 147 Staff from the Jersey based office are to be made redundant as well as 67 staff from the Cambridge and Bristol offices. The closing of the Low Value Consignment Relief loophole has been a major hammer blow to the company causing many redundancies and may harm the business further as the only people selling items on Play.com will now be third parties.
(Work done by Tom C and Josh F)
Thursday, 10 January 2013
Chris Anderson's Theory - The Long Tail (2006)
This is one of the main theories that I will be using within the Media in the online age subject. It Was created by Chris Anderson in 2006 and focuses of the retail aspect of Media in the online age. This theory states that pre broadband internet era stores would have to focus on the more mainstream bestselling products as these would sell the best bringing in the largest profit, this meant due to sheld space limitations that the more niche products would not be stocked in the same quantity if at all. The Long Tail Theory states that due to broadband internet being avaiable to the vast majority that online retailers are able to stock these more niche products as they are not limited by shelf space and that the sales of these niche products added together will equal or surpass the profit of the mainstream sales.
The Long Tail Theory can be applied to the music industry very easily. It can be seen that before the broadband era that music stores would stock the top 10 albums in the largest quantity and the more niche products would be stocked in very small numbers compared to these. But as broadband came in and online retailers took note of the Long Tail Theory more niche products such as older genration music or bands from a niche genre can be easily found online.
Tuesday, 8 January 2013
Internet Memes
The definition of an internet meme is that it is An element of a culture or behavior that may be passed from one individual to another by nongenetic means, esp. imitation. This may be in the form of an image, video, etc. that is passed electronically from one Internet user to another. There are many different memes floating around the internet and below is an example of one of these:
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